Rank Higher on Google for Your Plumbing Business: A Complete SEO Strategy
Want to show up first when people search for a plumber? If your plumbing business isn’t appearing on the…
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How to Optimize for Local Search (Local SEO) for Your Plumbing Business
Running a plumbing business today takes more than just good work and word-of-mouth. These days, people turn to their phones…
Build a High-Converting Website for Your Plumbing Business
Your plumbing business needs more than referrals—it needs an online salesperson. A high-converting website is just that. A website is…
Create a Recognizable Brand for Your Plumbing Business
Want your plumbing business to stand out? These are some clear, actionable steps to create a recognizable brand for your…
Build a Strong Foundation in Plumbing Marketing
Establishing a strong foundation for your plumbing marketing is crucial for growing your business and standing out in a crowded…
The Complete Guide For Marketing Your Plumbing Business in 2025
Are you looking to grow your plumbing business and attract more customers? In an industry as competitive as plumbing, a…
Optimize Your Marketing Strategy with the Plumbing Marketing Guide
Are you looking to improve your plumbing business and attract more customers? Optimizing your marketing strategy is important for standing…
Roofing Company Lead Generation: Strategies for Success
High-quality work and a steady stream of customers are critical to the success of your roofing business. You need lead-generation…
Best ROI for Plumbers in 2024: Google Ads
One key to growing a small local business like a plumbing company is to leverage digital marketing channels. Advertising with…
How To Optimize Your Roofing Company’s Google Business Profile
Local businesses like roofing companies need a solid and well-executed online marketing strategy to succeed. One way to promote and…
Best ROI Advertising for Roofers in 2024: PPC
Advertising your roofing business online can take a lot of work, but a successful marketing strategy can increase your jobs,…
How to Market Your Memory Care Community With Compassion
With the number of memory care communities in the country continuing to rise, the competition is as fierce as ever.…
How to Grow an Assisted Living Community in 2024
Advertising and marketing strategies have changed significantly over the past couple of decades. This applies to virtually all industries and…
Grow Your Remodeling Business in 2024: 6 Game-Changing PPC Strategies
If you own a remodeling business, it’s crucial that you grow your customer base. Once that happens, you can start…
Does PPC for Lawyers Still Work in 2024?
Gaining legal clients grows your customer base. Wise law firms will try different tactics to generate more visibility and attract…
5 Ways to Drive Consistent Leads with Your Immigration Law Firm Marketing
To be a successful law firm, you need to demonstrate your ability to achieve your clients’ objectives and have a…
The Definitive Overview of PPC Advertising for Lawyers
A helpful pay per click synopsis for law firms so you can win with Google, Facebook, Bing, and LinkedIn advertising.…
10 Tips for Google Ads Lead Generation for Law Firms
Law firms must continually add new clients to continue growing. For your law firm to thrive and succeed, you need…
A Guide to Law Firm Marketing
Growing law firms need marketing. Attracting clients to your law firm will not happen without effective marketing. Legal marketing means…
Build Local Citations for Law Firms
How to Build Local Citations for Law Firms Like any business, law firms need new customer (aka clients). This helps…
Digital Marketing Guide For Lawyers
Digital marketing for lawyers is essential to attract new clients and expand your law firm’s business in the 2020’s. According…
SEO for Lawyers
SEO for Lawyers: Rank & Get Clients Like any business, one of the chief goals of law firms is to…
Local SEO Guide for Law Firms
Most businesses, regardless of their industry and the products they sell, rely on an informative, engaging website. A company’s website…
Grow Your Law Firm with Google Ads
By using Google Ads search campaigns, your firm can gain greater prominence as prospects search for your services. You pay…
PPC in Online Advertising
The Role of PPC in Online Advertising As a business owner, you want your enterprise to grow consistently and remain…
Why State Farm Agents Need to Advertise
Benefits of Advertising a State Farm Agency and How State Farm Agents can Compete in the New Digital Landscape. Today,…
4 Benefits of Local SEO for State Farm Agents
According to BIA & Kelsey Group, 97% of people search online before shopping at a local business. This will only…
Why State Farm Insurance Agents Should Use PPC Advertising?
When you’re an State Farm Agent, there is a lot of competition that is attempting to attract the same…
Why State Farm Agents Need Google My Business Optimization
State Farm Insurance Agents face a challenging market. They must compete against well-funded lizards from competing companies and fellow…
Google My Business Optimization for HVAC Companies
Running an HVAC business can be tough. Especially when you’re generating leads. To get the most leads for your business,…
Why HVAC Companies Need to Advertise
If you are ready to grow your HVAC company by investing in online ads, you may not be sure where…
Why Local SEO Is Vital to HVAC Companies
Many HVAC companies haven’t fully embraced online marketing because they don’t see the point. They may have a few social…
The Best Marketing Agency in Dallas
Search Pros is a digital marketing growth team, specializing in SEO & PPC campaigns. Our team has nearly 70 years…
Digital Growth Advantages
Good businesses, both large and small, are always looking to improve. They will continuously educate their team, look for the…
What Is Local SEO?
Search engine optimization has changed over the years. A number of SEO techniques that were once considered obvious and standard…
Why Your Business Absolutely Needs SEO Marketing
If you own your own business, then SEO marketing is one of the easiest ways to take your company to…
Why Google My Business is More Important Than Yelp in 2021
Several years ago, a five-star rating on Yelp was roughly equivalent to at least a thousand Michelin stars. A solid…
Search Pro’s Tip’s – The Best Way’s To Increase Web Traffic
There are many ways to increase web traffic; the most valuable of course is offering some ongoing and dynamic value…
Search Pro’s Tip’s – What is better SEO or PPC
Search Pro’s knows there are 2 popular search engine marketing strategies in use presently: SEO (search engine optimization) and PPC…
How SEO can help with your blog
It has become increasingly difficult to get to the top of the leading search engines in recent years as the…
The Plumber Growth System Workshop
Over the last few months, we’ve been working on a workshop specifically designed to help plumbers grow their plumbing business…
Local Optimization Defined
Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway. Although not…
Best Traffic Source for Lawyers: Local SEO (Video)
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is…
Video: Best Traffic Source for Senior Living Communities – Local SEO
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting…
5: Top 3 Web Design Mistakes for Local Businesses (Video)
Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites…
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites.
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we…
Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much…
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are…
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for…
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas…
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue…
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid…
The 4-Legged Chair of Digital Marketing Success
A big picture view of how to succeed with an online business for the long haul. You need four legs…
3 SEO Strategies I Put to the Test This Month
At the beginning of the month, I let you in on 3 SEO strategies I would put to the test…
5 Things I Learned About Business From Watching the Office
This week marked the series finale of beloved show “The Office.” For the past nine seasons, we have watched all…
3 SEO Strategies I will Put to the Test This Month
In SEO, it is always important to be shifting our strategies as our industry is constantly changing. This month I…
The Price We Pay in Paying for Links
As SEO becomes a more competitive game, many bloggers are starting to realize that rather than funding their blogs through…
Social Media in the Modern World, #Bostonstrong
As a Bostonian, this was a tough week for me. My mind was less on work and more focused on…
Simple Steps to Optimize Your Facebook Company Page
Next to Google+, Facebook is the social media site that most effects your rankings This week I met with a…
Add Some Creative Mornings to Your SEO Week
A big part of SEO is coming up with new and creative ways to market your clients through social media…
How Pinterest and Instagram Work for SEO
Pinterest and Instagram can seem like personal tools rather than business but both have helped companies to get noticed and…
The Benefits of Work From Home for SEO
Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy. She…
5 Top Events for SXSW Interactive
As an Austin based company, we love playing host to techies from all over the world for the SXSW interactive…
Learn More About SEO in the Fashion Blog Realm
Last weekend was the Super Bowl, but this week is bigger the Super Bowl for the fashion world as New…
3 Tools to Optimize Twitter for SEO
When the key to Twitter for SEO is content, content, content it is important to make sure your own feed…
Breaking in and Breaking Through the SEO Industry
With SEO as an up and coming industry, there aren’t classes at every college to teach you what to do…
How to Build Content Partnerships and Keep Them
How to build valuable online relationships and links through strategic content partnerships. Content partnerships are often an extremely effective…
5 Ways to Get the Most From Your Facebook Fan Page
Five ways to keep your social media presence buzzing on Facebook. There is no doubt that a Facebook presence is…
LinkedIn and Linking Up for SEO Partnerships
Using LinkedIn for developing relationships, getting new business, building links, and fun. People often wonder if LinkedIn is a necessary…
Keep Blogging: Fight Writer’s Block & Find Inspiration
How to keep blogging by finding inspiration, answering questions, reading old posts, and staying motivated. A key factor in SEO…
SEO Predictions for 2012 – What Happened?
As we enter December and near the year’s end, I’ve been thinking a lot about what SEO trends were predicted…
Twitter Tips and Tricks
Twitter is an ever expanding social media giant that has many benefits no matter the size of your business. Twitter…
The Pluses of Google+ for SEO
Google+ is an untapped SEO resource. Learn how to optimize your search capabilities using the social network Google built specifically…
How To Succeed In An Online Marketing Career
To me, career success is enjoying what I do and getting paid well to do it. Prior to my current…
Display Network Setup & Management Tips
Many PPC marketers shy away from the Display Network in AdWords. Either they don’t understand the network, have little experience…
A Complete SEO Website Audit
The first step in tackling an organic search engine optimization (SEO) project is often an SEO website audit. This audit…
Create Your Own Google Display Network Ads
Google Display Ad Builder is an easy and free tool you can use to create image and video ads within…
Benefits of an XML Sitemap Generator
The primary features of Google XML sitemap generator are the following: They are easy to configure. As soon as you’re…
Article Marketing: How Panda Will Affect Your SEO Strategy
There has been a lot of recent debate amongst SEO’s as to what has resulted from Google’s recent updates. There…
“SEO Is Not Spam:” Top 4 Google Whitehat Methods
Recently Google CEO, Matt Cutts felt he needed to go on the record again and state that “Google does not…
Linkbuilding Strategies That Work- Part Two
Recently Rae Hoffman-Dolan over at Sugarrae.com interviewed the best and brightest in SEO today. Through a series of interview questions…
Linkbuilding Strategies That Work: Part One
Recently Rae Hoffman-Dolan over at Sugarrae.com interviewed the best and brightest in SEO today. Through a series of interview questions…
How the Google Panda Update Affects Your Website
Unless you’re a search engine marketer you probably haven’t spent too much time worrying about how the Google algorithms changes…
3 Quick Tips For Writing Killer PPC Ads
The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a…
Top 7 Places To Be Listed For Local Search
It isn’t hard to get your site listed and your profile built out on these websites, it’s just a little…
Four Ways To Get More Links for SEO
Linkbuilding is still the most valuable action you can take in order to get your site to rank highly in…
How To Get Online Exposure For Your Small Business
These are just a few tips to get you started, they may seem obvious to you, and if so, good!…
How Online Marketing Fits Together
Things have been quiet in Search Pros Land – at least on this site. But things have been poppin’ on…
The Magic of Keywords in PPC Advertising
Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not…
Google Analytics Audit: A 21-Point Review
If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you…
The Sales Funnel In PPC Advertising
Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel…
Why Do You Go To Work?
What gets you up in the morning, drives you to a job, sits you at a computer…and makes you do…
Rock Your Adwords Campaigns with Reports
The pay per click consultant is only as good as the reports they can pull and act upon. Without a…
The Anatomy of a Good SEO Link
Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that…
Complete Online Marketing Package: $97?!
Just wanted to send a quick note to readers of Search Pros. Due to some recent economic circumstances in the…
Buying Links for SEO and ORM
Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all,…
SEO Basics: Helpful Links
It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos,…
Top 5 Link Rules for SEO
Link building is one of the foundational elements of search engine optimization. Link building is one of the main off-page…
Local Business Mistake #5: Not Advertising
Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their…
Local Business Mistake #4: Ignoring Organic Search
Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any…
Local Business Mistake #3: Hidden Contact Info
As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your…
Local Business Mistake #2: No Clear Direction
Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before…
Local Business Mistake #1: Wrong Mindset
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it…
On-Page and Off-Page SEO Factors
Search engine optimization (SEO) can be a complicated practice. Many variables affect your site’s search engine rankings. Things like hidden…
Stop Depending on PPC
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted…
Google Killed the Yellow Pages
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls…
Mining the Search Query Report
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an…
Get Local Listings At Other Sites
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only…
How to Sign-Up Your Local Business with Google, Yahoo, and Bing
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic…
Relevance Rules in PPC
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results.…
6 Ways Businesses Buy Low and Sell Higher
Everyone knows the most basic rule in the stock market: “buy low, sell high”. Buying stocks lower than where you…
The Secret of Successful Pilots and Marketers
Airline pilots aren’t born – they’re made. Each pilot’s story is different. Maybe little Jack takes a plane trip on…
Why PPC Campaign Settings Matter
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right…
Online Copy & Pay Per Click Advertising
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples…
Four Things Cutco Teaches About Online Sales
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t…
Why Headlines Are Like Bait
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch…
7 Questions to Ask Before Starting PPC
Before you build a house you must lay a foundation – before you start PPC you gotta do the same…
4 Ways Everyday People Make Money Online
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than…
‘Free’ Pays The Bills
Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not…
Humility in Online Copywriting
I’m a confident guy. It’s one reason I chose marketing as a career. I had this fool idea I could…
The Power of Words
Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you.…