The checklist covers 10 major areas to consider when marketing a senior living community including:
- Know Your Community
- Understand Your Market
- Get a Customer-Centric Website
- Optimize for Organic Search Traffic (SEO)
- Publish Great Content
- Distribute Across All Relevant Platforms
- Use Good Web Analytics
- Advertise
- Optimize Your Community Website for Usability
- Optimize Your Community Website for Leads
In addition, we’ve hidden some nuggets in there on the following pages…
- Help define your core offering (pg. 2)
- Make your website painfully obvious what you do to your prospects (pg. 4).
- Optimize your website loadtime to under for search engines (pg. 5)
- Connect your blog to an RSS feed (pg. 7)
- Install Google Analytics (GA) for the best free web tracking (pg. 8).
- List your property on the largest senior living referral service (on pg. 9).
- Optimize your website for leads with essential tips (pg. 11).
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