Grow Your Remodeling Business in 2024: 6 Game-Changing PPC Strategies

PPC Strategies

If you own a remodeling business, it’s crucial that you grow your customer base. Once that happens, you can start to build a profitable, sustainable business. But before you can have loyal customers, you need prospects. You want people to come to your website or social media profiles, where they can learn about the services you offer.

Various tactics can help you accomplish this. But pay-per-click advertising, PPC, is a proven marketing method you need to implement and perfect in 2024.

Understanding What PPC Is

Before you can dive into PPC and use it every day in your business, you need to know what it is and how it works. PPC is a type of online advertising you can use to grow your business, increase your visibility, and drive traffic to your website. You create an ad for your business and place it on a search engine such as Google or Bing. You pay a fee every time someone clicks on the ad and comes to your website, landing page, or app when prospects search for services you do.

Ideally, what you pay in fees will be minimal compared to the sales you can generate from people who become customers.

Developing Your Ad Campaign

After you open an account, you create your PPC campaign. You should include basic information about your offer in the ad as well as anything else you want people to know. Hubspot says, “You can think of your campaign as the key message or theme you want to get across with your advertisements.”

Choose the Right Keywords

In your search campaign, use relevant keywords. These are words and phrases that people will commonly use to find your business and the remodeling services you offer. The keywords inform the search engines which queries and terms to use when you want your ad to display.

Manage Your PPC Campaigns

Creating a PPC ad campaign isn’t enough. You can’t simply set it and forget it. WordStream encourages businesses to do the following: “Regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account.” You should refine your landing pages, assess your keywords, and add new keywords as necessary.”

Improve the Click-Through Rate

To grow your remodeling business this coming year, pay attention to the click-through rate (CTR) of your PPC efforts. This is the ratio of how many people see your ads on a search engine and then click on them to get to your company’s site. A good click-through rate in your industry is around 7% to 9%.

Finally – Drive More Remodeling Leads

However, you can have the most attractive ads with the best keywords and highest CTR and still not get any new business. If your ad is not driving phone calls or form fills then it is failing. A good PPC ad for remodelers will drive interested leads to connect with your business. Once that happens consistently, you have a path to grow in 2024.

In 2024, your remodeling business can be more successful than ever. Start using PPC, and put these strategies into practice.

Need help generating more leads for your remodeling business from PPC?

Contact us at Search Pros for a free growth plan.