Category Archives: PPC 101

Best ROI Advertising for Roofers

Best ROI Advertising for Roofers in 2024: PPC

Advertising your roofing business online can take a lot of work, but a successful marketing strategy can increase your jobs, profits, and help you reach a broader audience. One online marketing strategy you should focus on is PPC or pay-per-click advertising. SEMrush says, “PPC marketing can h...
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Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...
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