PPC 101 Archives - Search Pros

Published On - July 3, 2024

Brandon Pay Per Click (PPC), Plumber Marketing, PPC 101, PPC advertising for law firms, PPC for Attorneys, PPC for Law Firms, PPC for Lawyers, PPC for Lawyers Advertising, PPC for Remodelers

Best ROI Advertising for Roofers in 2024: PPC

Advertising your roofing business online can take a lot of work, but a successful marketing strategy can increase your jobs, profits, and help you reach a broader audience. One online marketing strategy you should focus on is PPC or pay-per-click advertising. SEMrush says, “PPC marketing can h...

Published On - July 15, 2015

Brandon Business, Pay Per Click (PPC), PPC 101, Web Analytics

The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago...

Published On - August 23, 2012

Brandon Pay Per Click (PPC), PPC 101

Display Network Setup & Management Tips

Many PPC marketers shy away from the Display Network in AdWords. Either they don’t understand the network, have little experience on a non-search platform, or worse – treat it like the Google Search Network. The fact is, the Display Network can be a great addition to a well-rounded advertising p...

Published On - January 29, 2010

Brandon Pay Per Click (PPC), PPC 101

Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...

Published On - January 7, 2010

Brandon Pay Per Click (PPC), PPC 101

Why PPC Campaign Settings Matter

Pay per click settings are important. If you don't deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting your PPC budget. Get the wrong settings and you're bleeding money. That's why you should review your PPC campaign settings....

Published On - December 10, 2009

Brandon Pay Per Click (PPC), PPC 101

7 Questions to Ask Before Starting PPC

Before you build a house you must lay a foundation - before you start PPC you gotta do the same thing. In order to be successful in pay per click, ask some basic questions about your online efforts. That's why I've compiled 7 questions designed to lay the foundation for a solid PPC account. Wheth...

Recent Posts

Contact Us

Follow Us On

Best ROI Advertising for Roofers in 2024: PPC

The Complete PPC Management Checklist

Display Network Setup & Management Tips

Relevance Rules in PPC

Why PPC Campaign Settings Matter

7 Questions to Ask Before Starting PPC

About Us

Contact Us