Published On - July 11, 2017
Best Traffic Source for Lawyers: Local SEO (Video)
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is getting that traffic....
Published On - June 28, 2017
Video: Best Traffic Source for Senior Living Communities – Local SEO
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic....
Published On - April 25, 2017
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than...
Published On - July 15, 2015
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago...
Published On - January 29, 2013
3 Tools to Optimize Twitter for SEO
When the key to Twitter for SEO is content, content, content it is important to make sure your own feed is constantly flowing, here are some tools to help you make this task a little easier....
Published On - June 21, 2011
How the Google Panda Update Affects Your Website
Unless you're a search engine marketer you probably haven't spent too much time worrying about how the Google algorithms changes affect your life.
If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they w...
Published On - December 26, 2010
How Online Marketing Fits Together
Things have been quiet in Search Pros Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed.
So instead of thro...
Published On - September 13, 2010
Google Analytics Audit: A 21-Point Review
If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account.
I recently compiled this GA checklist while working wit...