Web Analytics Archives

Published On - May 26, 2023

Brandon Productivity, Sales, SEO, SEO - Advanced, Social Media, SXSW, Uncategorized, Web Analytics

Local SEO Guide for Law Firms

Most businesses, regardless of their industry and the products they sell, rely on an informative, engaging website. A company’s website is crucial, as it can be an effective tool for attracting prospective customers and thus generating revenue. Getting people to a website can be a challenge for ...

Published On - December 20, 2021

Brandon Blogging, Business, Business Services, Competitive Research, Copywriting, Design, Digital Marketing, Local Optimization, Local SEO, Online Marketing, Online Reputation Management, Pay Per Click (PPC), Sales, SEO, SEO - Advanced, Social Media, Web Analytics

Why State Farm Agents Need to Advertise

Benefits of Advertising a State Farm Agency and How State Farm Agents can Compete in the New Digital Landscape. Today, advertising is a significant part of our lives; whether we are watching TV, listening to the radio or driving, we are constantly being bombarded with companies convincing us why we ...

Best Traffic Sources Lawyers - Search Pros

Published On - July 11, 2017

Brandon Local Optimization, SEO, Web Analytics

Best Traffic Source for Lawyers: Local SEO (Video)

What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is getting that traffic....

Published On - June 28, 2017

Brandon SEO, Web Analytics

Video: Best Traffic Source for Senior Living Communities – Local SEO

What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic....

Published On - April 25, 2017

Brandon Digital Marketing, Web Analytics

Top 10 Reasons To Use Google Analytics on Your Community Website

Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than...

Published On - July 15, 2015

Brandon Business, Pay Per Click (PPC), PPC 101, Web Analytics

The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago...

Published On - June 21, 2011

Brandon SEO, SEO - Advanced, Web Analytics

How the Google Panda Update Affects Your Website

Unless you're a search engine marketer you probably haven't spent too much time worrying about how the Google algorithms changes affect your life. If you are an online business however, you should know what the characteristics of Panda (the latest Google organic ranking updates) are and how they...

Published On - December 26, 2010

Brandon Online Marketing, Pay Per Click (PPC), SEO, Web Analytics

How Online Marketing Fits Together

Things have been quiet in Search Pros Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of thro...

Published On - September 13, 2010

Brandon Web Analytics

Google Analytics Audit: A 21-Point Review

If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account. I recently compiled this GA checklist while working w...

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