Category Archives: Local Optimization

State Farm Agent

Why State Farm Agents Need Google My Business Optimization

  State Farm Insurance Agents face a challenging market. They must compete against well-funded lizards from competing companies and fellow State Farm Agents in the same marketplace. State Farm Agents, however, can create a level playing field by optimizing their Google My Business listing. If a...
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Local Optimization Defined

Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway. Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other busin...
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