Category Archives: Local Optimization

Why State Farm Agents Need to Advertise?

Benefits of Advertising a State Farm Agency and How State Farm Agents can Compete in the New Digital Landscape. Today, advertising is a significant part of our lives; whether we are watching TV, listening to the radio or driving, we are constantly being bombarded with companies convincing us why we ...
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State Farm Agent

Why State Farm Agents Need Google My Business Optimization

  State Farm Insurance Agents face a challenging market. They must compete against well-funded lizards from competing companies and fellow State Farm Agents in the same marketplace. State Farm Agents, however, can create a level playing field by optimizing their Google My Business listing. If a...
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Local Optimization Defined

Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway. Although not as sexy as social media, local optimization could be even more powerful for mom-and-pop businesses like doctors, pet stores, hair stylists, and any other busin...
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