Copywriting Archives - Search Pros

Published On - December 20, 2021

Brandon Blogging, Business, Business Services, Competitive Research, Copywriting, Design, Digital Marketing, Local Optimization, Local SEO, Online Marketing, Online Reputation Management, Pay Per Click (PPC), Sales, SEO, SEO - Advanced, Social Media, Web Analytics

Why State Farm Agents Need to Advertise

Benefits of Advertising a State Farm Agency and How State Farm Agents can Compete in the New Digital Landscape. Today, advertising is a significant part of our lives; whether we are watching TV, listening to the radio or driving, we are constantly being bombarded with companies convincing us why we ...

Published On - May 16, 2017

Brandon Business, Copywriting, Design, Digital Marketing

Video Pro Tip #2: Get A Hero Message

What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords ...

Published On - December 15, 2012

Brandon Copywriting, SEO, SEO - Advanced

Keep Blogging: Fight Writer’s Block & Find Inspiration

How to keep blogging by finding inspiration, answering questions, reading old posts, and staying motivated. A key factor in SEO and link building is blogging. Though it’s our job to have constant ideas to post for our clients and companies, one does not always have blog ideas flowing. Some...

Published On - November 12, 2012

Brandon Business, Copywriting, Online Marketing, Sales

How To Succeed In An Online Marketing Career

To me, career success is enjoying what I do and getting paid well to do it. Prior to my current occupation in online marketing, I had several jobs that I didn’t want to return to on Monday morning. Some were worse than others. When I was selling at Dell, there were days when I wanted to walk t...

Published On - December 30, 2009

Brandon Copywriting, Pay Per Click (PPC)

Online Copy & Pay Per Click Advertising

Old-school copywriters had it hard. Early practitioners of "scientific advertising" (aka - direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a...

Published On - December 23, 2009

Brandon Copywriting, Sales

Four Things Cutco Teaches About Online Sales

Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn't interested in small talk. "Joe" was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories - not to mention a stack of order forms waiting to be filled out...

Published On - December 17, 2009

Brandon Copywriting

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, y...

Published On - November 13, 2009

Brandon Copywriting

Humility in Online Copywriting

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn...

Published On - November 6, 2009

Brandon Business, Copywriting

The Power of Words

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy someth...

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