Category Archives: Copywriting

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, you...
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Humility in Online Copywriting

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn a...
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The Power of Words

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy somethin...
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