Category Archives: Copywriting

Why State Farm Agents Need to Advertise?

Benefits of Advertising a State Farm Agency and How State Farm Agents can Compete in the New Digital Landscape. Today, advertising is a significant part of our lives; whether we are watching TV, listening to the radio or driving, we are constantly being bombarded with companies convincing us why we ...
Read More

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, you...
Read More

Humility in Online Copywriting

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn a...
Read More

The Power of Words

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy somethin...
Read More