Published On - May 31, 2017
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites....
Published On - May 25, 2017
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions....
Published On - April 21, 2013
Social Media in the Modern World, #Bostonstrong
As a Bostonian, this was a tough week for me. My mind was less on work and more focused on updates from my family who had just missed being downtown when the already infamous Boston Marathon bombings occurred. My thoughts were with my family and friends back home, with the hundreds of injured, a...
Published On - March 2, 2013
The Benefits of Work From Home for SEO
Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy. She believes face-to-face interactions are important for business, but often in SEO we don’t get the opportunity to work face-to-face....
Published On - February 11, 2013
Learn More About SEO in the Fashion Blog Realm
Last weekend was the Super Bowl, but this week is bigger the Super Bowl for the fashion world as New York Fashion Week takes place in New York City. Many blog posts have been written about what we can learn from Super Bowl commercials but I’d like to share what I’ve learned about SEO f...
Published On - January 14, 2013
How to Build Content Partnerships and Keep Them
How to build valuable online relationships and links through strategic content partnerships. Content partnerships are often an extremely effective way to get links. With SEO becoming a critical component to a successful online marketing mix, blogs are getting more requests than ever for con...