Before you build a house, you need a good foundation.
The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions....
As a Bostonian, this was a tough week for me. My mind was less on work and more focused on updates from my family who had just missed being downtown when the already infamous Boston Marathon bombings occurred. My thoughts were with my family and friends back home, with the hundreds of injured, a...
Earlier this week, the CEO of Yahoo, Marissa Mayer ordered the company a strict no work from home policy. She believes face-to-face interactions are important for business, but often in SEO we don’t get the opportunity to work face-to-face....
Last weekend was the Super Bowl, but this week is bigger the Super Bowl for the fashion world as New York Fashion Week takes place in New York City. Many blog posts have been written about what we can learn from Super Bowl commercials but I’d like to share what I’ve learned about SEO f...
How to build valuable online relationships and links through strategic content partnerships. Content partnerships are often an extremely effective way to get links. With SEO becoming a critical component to a successful online marketing mix, blogs are getting more requests than ever for con...