One key to growing a small local business like a plumbing company is to leverage digital marketing channels. Advertising with Google Ads is one of those proven channels. You can use Google Ads to drive relevant, qualified traffic to your website when consumers search for products or services they need.
Google Ads is as “an online advertising program where you can create online ads to reach people exactly when they’re interested in the products and services you offer.”
In this overview, we will explain how Google Ads work and give you some tips on managing your campaign as a plumbing business.
What are Google Ads and How Do They Work?
Formerly known as Google AdWords, Google Ads allows advertisers to market their products or services across Google’s online properties. It could be on a search engine results page, partner websites, or YouTube. You can run your advertising campaign as display, search, shopping, or YouTube ads.
Google Ads uses an auction system. You compete against other bidders who target the same keywords as you. The one with the highest bid and quality score wins the bidding and gets the ad placement.
Advantages of Google Ads for Plumbers
Using Google Ads, you can ensure your plumbing website ranks high in Google search results. Your website will appear first to someone who needs plumbing services, which increases the likelihood that they’ll contact you. Here are some of the main benefits of using Google Ads:
- Boost business visibility. Ads from Google can help you rank your website among the top search results. This way, more people can find you when searching for the plumbing services you provide. You can also establish brand recall among users who repeatedly see your ads.
- Promote directly to your intended audience. With Google Ads, you can customize your campaign to target your intended audience by keyword, location, and interest. You can also target people based on their search history or pages they’ve visited on your website.
- Campaign performance is easily measured. Ad campaigns in Google Ads come with detailed analytics, like clicks, impressions, traffic, and conversions. This report shows you which campaigns work and which ones need modification for better results.
Tips for Using Google Ads for Plumbers
Online advertising is critical in promoting your plumbing services to new customers. The following tips will help you get the maximum benefits of Google Ads:
Build effective landing pages.
When users click on your ads and are redirected to your landing pages, you want them to convert into sales. Your landing pages must convince them to take action – whether the action is calling you for information or booking an appointment.
Ensure the search intent is met.
Advertising campaigns should match the intent of Google users. It means you must consider why someone would use specific phrases as search terms. Are they searching for information? Or are they ready to contact you for your plumbing services? Matching the user’s search intent increases the likelihood of conversion.
Improve your quality score.
Pay attention to your ads’ quality score. The quality score, which goes from 1 to 10, identifies how ads that appear for certain keywords affect the user’s experience. The higher the Quality Score, the more relevant and useful your ad and landing page are to someone searching for your keyword.
Need Help Optimizing Your Plumbing Business’ Google Ads Campaigns?
Our team has been helping drive business for plumbers and other local businesses for over a decade. If you need help optimizing your plumbing business Google Ads campaign, contact us today to schedule a free market analysis.