Local Optimization Archives - Page 2 of 2

Published On - April 2, 2010

Brandon Local Optimization

Local Business Mistake #3: Hidden Contact Info

As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address. These two items are essential to your success. If prospects can't find this information you won't be buying gro...

Published On - March 26, 2010

Brandon Local Optimization, Online Marketing

Local Business Mistake #2: No Clear Direction

Direct marketing, aka, "junk mail", preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google's founders were born. Direct marketers understood marketing - they are still masters of the medium. One of the most important aspects of any dire...

Published On - March 19, 2010

Brandon Business, Local Optimization

Local Business Mistake #1: Wrong Mindset

Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn't cut it anymore. The market doesn't care if you have a website. It's almost like having a phone number...everyone has one now. If you boast about your new website, your prospect se...

Published On - February 26, 2010

Brandon Business, Local Optimization, Pay Per Click (PPC)

Google Killed the Yellow Pages

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked. ...

Published On - February 13, 2010

Brandon Local Optimization

Get Local Listings At Other Sites

Search engine traffic is one of the best forms of non-referral traffic on the internet. But it's not the only form of traffic for your local business. As powerful as search engines are, local consumers still get their information from non-search sources. Many online consumers go to the online equ...

Published On - February 5, 2010

Brandon Local OptimizationTags: Local Optimization, local seo on bing, local seo on google, local seo on msn, local seo on yahoo

How to Sign-Up Your Local Business with Google, Yahoo, and Bing

Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the results –that’s why you know these listings are local listings instead of the regular organic listings. If ...

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