SEO firms will charge you an arm an a leg for this information. Here’s 7 listings, some major and some trending, where your business should have a profile…for FREE.
It isn’t hard to get your site listed and your profile built out on these websites, it’s just a little tedious. That’s why search engine optimization firms charge a lot to do it for you.
If you do it yourself you can save a bunch of money here and utilize their services for more strategic endeavors. It is free to create a business profile on all the sites listed below.
1. Google Places –
First and foremost. Make sure your business profile is here and you are continuously enhancing your profile. For example as you hone in on your keywords and your location based keywords for local search, i.e. insurance agent and insurance agent, Austin, TX; you add these to the descriptions in your listing.
If you’re not sure what kind of profile works on a Google Place Page look at some of your high ranking competitors to see what their page looks like and do just what they do, but do it better! Get more reviews, get more specific locations etc.
2. and 3. Yahoo! Local and Bing –
The same rules that apply to Google Places will also apply to Yahoo! Local and Bing. Make sure you submit your business listing to these very important major search engines and keep growing and perfecting your profiles there.
4. Citysearch –
People have been writing reviews and searching for neighborhood businesses on Citysearch since before Google and Yahoo! got into the local search game. It’s still hugely important to be listed here and get people to write reviews and discuss your business here. The site’s business listings are divided up into categories here with ratings, reviews and articles in each category. All this user content is relevant to your keywords if your in the right category, and will help you rank competitively if you take time optimizing your listing on Citysearch.
5. Yellowpages –
Its hard to shake old habits and if you were always used to searching for businesses in your local phonebook, your not alone. People still associate the term “yellowpages” or “phone book” with searching for a business, so you better believe it makes good business sense to be listed on the Yellowpages website.
They’ve modernized their image a bit. On their website you get the best of both worlds, the connotation attached to “phonebook” while also getting the newer media value of user generated content, reviews and articles around your category and keywords.
6. Yelp –
Yelp is hugely trendy and important, people go to Yelp to see what their neighbors are saying, location of a business, hours of operation etc. so make sure your info is there and up to date.
7. MerchantCircle –
A rising star in local search. What they’re doing that sets them apart is creating a community forum of questions and answers. All this user generated content is great for your rankings. People love to see reviews before they buy and read discussions about products. Just think what a little community buzz could do for your business!
On a sidenote, Search Pros has gotten our clients great exposure and increased rankings with these new and noteworthy local search engines below. These listings are all free so go for it!
By the way, if you don’t have the time or energy for linkbuilding or you have no strategy in place, we are a full service search engine optimization firm so contact us today for help with your Local search campaign. We guarantee your satisfaction!