The Role of PPC in Online Advertising
As a business owner, you want your enterprise to grow consistently and remain profitable. To achieve these goals, you need to attract a loyal customer base with compelling products and services. To maintain and improve your company’s standing, you need strong marketing strategies to face an ever-evolving, fast-paced digital world. That is why online advertising is critical. Pay-per-click advertising, or PCC, is a common tactic that can help generate more views of your website and, ultimately, more customers and sales. If you are new to PPC, it’s helpful to begin with an understanding of how it works and why it is important.
The Basics
PPC allows an advertiser to place online ads and charge a fee each time a visitor clicks on them. These usually go on a platform such as Google Ads. They appear when a person searches Google or another search engine for a particular topic. The ads will show up at the top of the page or on the right-hand side. PPC lets you target ads to your audience and key demographics. You can more effectively connect with your target audience when you use PPC.
The American Marketing Association states:
“Pay-per-click is an advertising model that allows you to advertise on Google and appear in the search results. Google PPC is used by millions of businesses all over the world. PPC marketing is a powerful, yet cost-effective way to raise awareness for your brand, drive traffic to your website, and boost sales.”
Helping You Reach Your Business Objectives
For brand exposure, PPC makes a lot of sense. It can lead to greater website traffic, thus improving your visibility. PPC can help facilitate content downloads, app downloads, newsletter subscriptions, contest entries, and more. It’s also an effective way to support your sales goals and help convert curious visitors to your site into new customers.
You Can Track and Measure PPC
PPC isn’t some random tool that you haphazardly use and hope that it works. One of the tremendous benefits of this strategy is that you can easily measure and track the activity and results. Plus, it works well in tandem with Google Analytics. As Corey Morris of Search Engine Journal puts it:
“You’ll see high-level performance details, including impressions, clicks, and conversions (based on the defined business goals). Stats are readily available and show how your campaigns are performing and what kind of traffic and results they drive for your budget.”
Because PPC is analytics-friendly, you will be able to see whether the money you spend is worth it. You will be able to measure how much traffic you drove to your site and how much the marketing added to your bottom line.
Getting Quick Results
Setting up an ad account is not difficult. It’s easy to create an account and start getting results. Your company and products can appear on search engines, and financial returns can come fast.
If your company isn’t using PPC yet, now is a good time to start. An online marketing expert can help you begin so you can see the benefits of PPC in your business.