Why State Farm Agents Need Google My Business Optimization

State Farm Agent


State Farm Insurance Agents face a challenging market. They must compete against well-funded lizards from competing companies and fellow State Farm Agents in the same marketplace.

State Farm Agents, however, can create a level playing field by optimizing their Google My Business listing. If a State Farm Agent can increase their rankings through Google My Business (also known as Google Maps), they will consistently get more targeted leads every month. And they won’t have to depend on State Farm to send the agency leads every month – they can generate their own leads on Google.

State Farm Agents need Google visibility. Most State Farm agencies are aware of the importance of advertising, but they tend to ignore the importance of having their agency listed in Google My Business. This listing is a dynamic picture of your State Farm agency that showcases your most remarkable qualities and allows potential consumers to learn about and interact with you directly on the search results page.

Customers will pick your State Farm agency over rival agencies if your Google My Business profile is optimized better than the competition: even against other State Farm Agents. Still, there are other advantages to optimizing your Google My Business profile for effective marketing.

Let’s go through the three main ways you may use Google My Business to improve your Google online profile.

1. Google My Business Boosts Visibility

Users are increasingly entering and abandoning Google without visiting any other websites. How so? Since the content on the search engine result pages (SERP) answers their questions, users don’t need to click through to websites. That’s bad for most websites, but good for those State Farm Agencies that optimize their Google Maps listing.

As more customers use your Google Maps to search for a local State Farm Agent, they can find your agency if you optimize your Google My Business account. See several State Farm agents who have improved their Google My Business profiles to show up for the query: “state farm agent Austin tx” below.

State Farm Agent Austin, TX

2. Reviews Allow New State Farm Agents to Trust You

Secondly, your Google My Business reviews will allow customers to automatically trust you without you ever having to say anything. There’s nothing like 3rd party verification. In fact, 79% of shoppers trust online reviews as much as personal recommendations from friends. When you build out high-quality, 4-5 star reviews on Google My Business, that’s similar to generating personal recommendations for your prospective agency customers.

3. Google My Business Drives New Calls To Your Agency

Finally, users are not looking at your Google My Business account for fun. They want a good State Farm agency to handle their insurance quickly, professionally, and at a good price. If they see your agency ticks all their internal check boxes for a solid State Farm Agent, they will call you. Google My Business will even provide the call data that is generated from your Google My Business profile. See the example below.



Conclusion: Get Better Results with Your Google Maps Listing

Our team specializes in Google My Business optimization. We’ve handled dozens of Google Maps listings with excellent results. We would love to help your State Farm agency succeed in the Google game. To see what we did for another State Farm Agent, check out this case study where we grew annual total leads by 149.6% With Local SEO.”

Contact us today to get a free audit for your State Farm agency.

Header image from Wikimedia.