Finding the best Google Ads agency for a remodeling business requires more than comparing promises of more leads. This guide compares five agencies serving remodeling contractors, custom home builders, general contractors, and home-services companies: Search Pros, Built-Right Digital, Hook Agency, LeadGulls, and Silverback Strategies.
Each agency was evaluated on remodeling and home-services experience, Google review data where publicly available, years in business, services, pricing transparency, Google Ads capabilities, and its ability to support qualified lead generation. Use this comparison to find the right marketing partner based on your service area, budget, sales cycle, and goals for lead quality, lead volume, and measurable growth. Ratings, pricing, and services can change, so please confirm current details directly with each agency before making a decision.
Best Remodeling Agencies at A Glance
| Agency | Google rating | Remodeling/PPC proof | PPC pricing | Best for |
|---|---|---|---|---|
| Search Pros | 5.0/5 from 30 reviews | 680+ conversions and 175 tracked calls for a remodeling client over 12 months | $1,250–$2,000/mo. | Remodelers seeking proven PPC results, transparent pricing, and full-funnel growth support |
| Built-Right Digital | 4.9/5 | Contractor and home-services focus | From $999/mo. | Remodelers seeking lower entry-level pricing |
| Hook Agency | 4.9/5 | Contractor and remodeling marketing focus | From $2,000/mo. | Established contractors needing SEO, PPC, and web design |
| LeadGulls | Undisclosed | Home-services and contractor focus | Undisclosed | Businesses prioritizing CRM integration and multi-channel campaigns |
| Silverback Strategies | Undisclosed | Home-services portfolio | Undisclosed | Mid-market and multi-location companies |
1. Search Pros: Best Google Ads Agency for Remodeling Businesses
Search Pros is a Dallas, Texas digital marketing agency that helps remodeling companies generate qualified calls, estimate requests, and higher-value renovation projects through Google Ads. Founded in 2010, the agency brings 15+ years of PPC and digital marketing experience.
As a certified Google Partner, Search Pros meets Google’s standards for account performance, ad spend, and Google Ads certifications. Its campaigns focus on conversions and revenue, not just clicks.
Search Pros builds targeted campaigns for kitchen and bathroom remodelers, design-build firms, home-addition contractors, and whole-home renovation companies. Services include keyword targeting, service-area targeting, negative keywords, call and form tracking, landing-page optimization, and ongoing campaign management. It also offers SEO, local SEO, retargeting, and Meta Ads for a broader lead-generation strategy.
Google Partner status: Certified Google Partner
Google rating: 5 out of 5 from 30 Google reviews.
Years of experience: Founded in 2010; 15+ years in PPC and digital marketing
Pricing: $1,250 to $2,000 per month for Ads management.
Services offered: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Pinterest Ads, SEO, local SEO, retargeting, conversion tracking, landing-page optimization, and lead-generation strategy
Best for: Remodelers seeking a PPC-led, full-funnel marketing partner
Proven Remodeling PPC Results
For Stair Heros, a stair remodeling company, Search Pros generated 680+ Google Ads conversions at an average cost per conversion of $62.73 over 12 months, plus 175 tracked phone calls. Cost per conversion stayed below $100 each month.
Read the Stair Heros remodeling PPC case study.
2. Built-Right Digital
Built-Right Digital is a contractor and home-services advertising agency offering digital marketing services for remodeling contractors and other home service contractors. Its services include Google Ads, Local Services Ads, SEO, Meta Ads, website design, reputation management, and lead-generation strategy.
For home remodeling contractors, Built-Right Digital may be a good fit when the goal is to improve lead quality while maintaining consistent lead volume. Its approach combines paid advertising with local SEO and digital-presence support, helping businesses reach homeowners at the exact moment they are searching for remodeling services. Service-area targeting, targeted landing pages, and lead tracking can help reduce traffic from price shoppers and create more qualified leads.
Google rating: 4.9 out of 5 on Google.
Years of experience: Undisclosed; the agency highlights an average client tenure of 5+ years.
Services offered: Google Ads, Local Services Ads, SEO, Meta Ads, web design, reputation management, and contractor marketing.
Pricing: Google Ads management starts at $999 per month. Full-service plans range from $1,199 to $19,999 per month, depending on business size and scope.
Best for: Remodelers seeking high-quality lead generation, local digital marketing services, and transparent entry-level pricing.
3. Hook Agency
Hook Agency is a Minneapolis-based digital marketing agency that works with remodeling contractors, custom home builders, general contractors, and other home services companies. Founded in 2012, it offers Google Ads management, local SEO, website design, Meta Ads, AEO, content marketing, and conversion-focused digital marketing services.
Hook Agency is built for businesses that need a marketing partner, not simply someone running Google Ads. Remodeling projects often involve long sales cycles, multiple decision-makers, and a high project value. That means the right agency should focus on qualified traffic, qualified calls, and signed contracts instead of vanity metrics such as impressions and clicks. Hook Agency’s mix of paid media, inbound marketing, SEO, and website conversion strategy can support a more complete remodeling marketing system.
Google rating: 4.9 out of 5 on Google.
Years of experience: Founded in 2012, with approximately 14 years of industry experience.
Services offered: Google Ads and PPC, local SEO, contractor SEO, Meta Ads, website design, AEO, content strategy, and conversion-rate optimization.
Pricing: PPC starts at $2,000 per month. Local SEO starts at $2,800 per month, Meta Ads start at $3,000 per month, AEO starts at $4,000 per month, and websites start at $12,000.
Best for: Established remodeling companies that need SEO, paid advertising, and conversion strategy managed through one marketing partner.
4. LeadGulls
LeadGulls is a contractor marketing agency that focuses on home service contractors across the United States, Canada, the United Kingdom, and Ireland. With eight years of industry expertise, it provides Google Ads, Local Services Ads, SEO, AI search optimization, Meta Ads, website development, landing pages, CRM integration, and conversion-rate optimization.
For remodeling contractors, LeadGulls offers strategist-led campaigns designed to support both lead volume and lead quality. Its services can help businesses target high-intent searches, manage bidding strategies, optimize budget allocation, and track where leads go after they submit a form or call. CRM integration and transparent reporting are particularly useful for remodeling businesses that need to connect campaign performance metrics with booked consultations, estimates, and signed contracts.
Google rating: Undisclosed.
Years of experience: 8 years in the home-services industry.
Services offered: Google Ads, PPC, Local Services Ads, SEO, AI search optimization, Meta Ads, website design, landing pages, CRM integration, conversion-rate optimization, and contractor marketing.
Pricing: Undisclosed on the website.
Best for: Remodeling businesses seeking measurable growth through high-quality leads, lead tracking, local search visibility, and a full-service marketing partner.
5. Silverback Strategies
Silverback Strategies is a performance marketing agency founded in 2007 with 18 years of experience in paid media, SEO, analytics, and conversion optimization. Its home-services portfolio includes Long Roofing, making it a suitable option for larger remodeling businesses and multi-location construction companies.
Google rating: Undisclosed.
Years of experience: 18 years.
Services offered: Google Ads, paid search, paid social, display ads, SEO, content marketing, CRO, analytics, CRM integration, and data intelligence.
Pricing: Undisclosed on the website.
Best for: Mid-market remodelers that need advanced reporting, multi-channel advertising, and conversion optimization.
Ready to Generate Better Remodeling Leads?
Choosing the right Google Ads agency comes down to more than pricing or ad clicks. Remodeling businesses need a marketing partner that understands long sales cycles, high-value projects, service-area targeting, lead quality, and the difference between a form submission and a real opportunity.
Search Pros helps remodeling contractors build Google Ads campaigns designed to generate qualified calls, estimate requests, and measurable growth. From keyword strategy and budget allocation to landing pages, lead tracking, local SEO, and retargeting, the focus stays on helping your business attract homeowners who are actively looking for remodeling services.
Contact us today to schedule a free 30-minute market analysis and see where your remodeling business can improve lead quality, reduce wasted ad spend, and generate more qualified leads.