A 12-month Google Ads campaign focused on high-intent traffic, consistent conversions, and efficient acquisition costs grew Stair Heros.
URL: https://stairheros.com/
Industry: Stair Remodeling & Home Improvement
Business Type: B2C
Service: Google Ads / PPC Management
Case Summary
Stair Heros is a specialized stair remodeling company helping homeowners transform and upgrade their staircases.
Stair Heros partnered with Search Pros, a Dallas-based ad agency for remodeling companies, to strengthen its Google Ads strategy, reach homeowners actively searching for stair remodeling services, and generate more measurable customer opportunities.
Over the 12-month campaign period from August 2025 through July 2026, Search Pros generated more than 680 Google Ads conversions for Stair Heros at an average cost per conversion of $62.73.
The campaign also generated 175 phone calls tracked separately, reached as high as $80.84 conversions in a single month, and maintained a cost per conversion below $100 in every month of the campaign period.
The Challenge
For a specialized remodeling company like Stair Heros, generating traffic alone is not enough.
Homeowners searching for staircase remodeling, staircase renovations, stair railing upgrades, and related services often have a specific project in mind. The challenge was to reach those high-intent homeowners while keeping the cost of generating measurable actions under control.
The goal was not simply to generate more clicks.
The goal was to create a Google Ads campaign capable of consistently generating conversions while maintaining a measurable and sustainable cost per conversion.
As a PPC agency for remodeling companies, Search Pros focused the campaign around the metrics that matter most for paid search performance: conversion volume and cost per conversion.
The Strategy
Targeting High-Intent Search Demand
We focused the Google Ads strategy on reaching homeowners actively searching for stair remodeling and related services.
By targeting relevant search demand, the campaign was designed to connect Stair Heros with potential customers who were already looking for solutions and were more likely to consider taking action.
Optimizing for Conversions
Rather than focusing solely on impressions or clicks, we used conversions as a key performance indicator.
This allowed us to evaluate campaign performance based on meaningful actions and continually identify opportunities to improve the account.
Scaling What Worked
As the campaign developed, we continuously optimized the account and scaled areas that were contributing to stronger performance.
This helped expand Stair Heros’ paid search presence while increasing both traffic and conversion volume throughout the campaign period.
Results
From August 2025 through July 2026, Search Pros helped Stair Heros generate strong and consistent conversion volume while maintaining a measurable cost per conversion.
12-Month Campaign Results
- 394,681 total impressions
- 12,205 total clicks
- 680+ Google Ads conversions
- $62.73 average cost per conversion
- 175 tracked phone calls
- 50+ conversions generated in 8 of 12 months
- 80.84 conversions in the strongest month
- Conversion rate reached as high as 9.81%
The campaign peaked at 80.84 conversions in February 2026, approximately 88% higher than the August 2025 level, while achieving a cost per conversion of just $46.95 that month.
Across the full campaign period, cost per conversion remained below $100 every month and reached as low as $38.70, showing that Search Pros was able to generate substantial conversion volume while keeping acquisition costs closely managed.
Phone calls were tracked separately and are not included in the 680+ Google Ads conversion total.
Testimonial
Our company Stair Heros has benefited greatly from Search Pros. The other company we used was a big company with no personal connection to us or the business, they basically had no idea who we were. Search Pros is completely different, they are very involved with our business and they are always working to make our online presence bigger and better. 5 out of 5 stars!”
— Chad Heroman, Owner of Stair Heros
Conclusion
The Stair Heros campaign demonstrates how a conversion-focused Google Ads strategy can help a specialized remodeling company generate consistent customer opportunities while maintaining control over acquisition costs.
Over 12 months, Search Pros generated more than 680+ Google Ads conversions at an average cost per conversion of $62.73.
The campaign produced more than 50 conversions in eight different months, reached 80.84 conversions in its strongest month, maintained a cost per conversion below $100 throughout the entire campaign period, and generated 175 additional phone calls tracked separately.
For remodeling companies, successful PPC is not simply about generating more traffic. It is about turning high-intent searches into measurable opportunities at a cost that can be tracked and optimized.
That was the focus of the Stair Heros campaign.
Looking for a PPC Agency for Your Remodeling Company?
Search Pros is a PPC agency for remodeling companies helping remodeling contractors, home improvement companies, renovation businesses, and construction companies generate measurable conversions through Google Ads.
Our focus is simple: reach high-intent customers, generate more conversion opportunities, and continually improve the cost of acquiring those opportunities.
Get in touch with Search Pros to see what a conversion-focused PPC strategy could do for your remodeling business.
Frequently Asked Questions
How much does Search Pros charge for PPC advertising for remodeling companies?
Search Pros typically charges $1,250 to $2,000 per month for PPC management. Pricing depends on factors such as ad spend, campaign scope, number of locations, account complexity, and whether the advertising account is already established or needs to be built or restructured.
What services does Search Pros offer remodeling companies?
Search Pros offers PPC advertising, local SEO, traditional SEO, and web development for remodeling companies. These services can be used individually or together to help remodeling businesses improve their online visibility and generate more customer opportunities.
How much PPC advertising experience does Search Pros have?
Search Pros has 15 years of experience helping businesses grow through PPC advertising. Our approach focuses on measurable performance, including conversions, lead generation, and cost per conversion.
What PPC platforms does Search Pros manage for remodeling companies?
Search Pros manages advertising across Google Ads, Microsoft Ads, Facebook and Instagram Ads, TikTok Ads, and Pinterest Ads. The platforms we recommend depend on the company’s goals, target audience, service area, and overall advertising strategy.
Why should remodeling companies hire Search Pros for PPC?
As a PPC agency for remodeling companies, Search Pros focuses on reaching homeowners with strong purchase intent and turning paid traffic into measurable opportunities. We continually optimize campaigns around conversion volume, lead quality, and acquisition costs rather than simply increasing clicks or impressions.