To be a successful law firm, you need to demonstrate your ability to achieve your clients’ objectives and have a proven track record of success. Of course, you won’t be able to attract clients without an effective marketing plan. Generating leads and converting them to loyal clients is vital. Your efforts must be consistent and targeted. If you focus on immigration law, there are some sound tactics you should employ to improve your online leads. Here are five ways to drive leads with your immigration law firm marketing.
Have a Robust, SEO-Friendly Website
Your firm’s website is a crucial landing place for prospective clients. Your SEO efforts are critical as you try to improve your firm’s Google search ranking. But it won’t do you much good if users get to your site but it’s clunky, not user-friendly. Strategist Prince Kumar underscores how SEO-friendly websites can be effective in your marketing plan. He states: “SEO helps to improve a website’s visibility in search engine result pages. If your website is ranking higher in search results, it’s more likely to attract organic traffic. It helps to get more visitors, potential customers, and brand exposure.”
Increase Your Visibility Locally
In addition, you want your law firm to be shown on local search results. When potential clients search for immigration lawyers, they want to find attorneys nearby. They are likely to choose firms that Google Maps or Yelp that show as located nearby and have received positive reviews. If you are not focusing on your local leads, you may find yourself falling far behind the competition. Aim to get more reviews. Also, complete all the information on your Google Business Profile (Google Maps) so that Google is more likely to award you with more impressions and clicks.
Use Social Media Ads
Social media can be a cost-effective way to get leads for your firm. You can also reach your desired audience quickly with ads and other marketing content in the form of videos, photos, and blogs without spending dollars on ads. As Forbes.com points out: “Every digital marketing platform allows you to create an account with no cost involved, which means you can share content immediately, even if you want to cut short your expenses or do not wish to spend on advertising.”
Know Your Audience Well
To reach the right clients, you must know who they are and what they need. Your future clients are currently people who seek immigration help, who may be either in the United States or outside of the country. As you develop content for your website and social media platforms in your marketing plan, use language that you know these prospective clients will search for. These may include words and phrases such as “citizenship,” “green card,” “deportation,” and “family immigration.”
Use PPC Advertising
Paying for Google Ads can be well worth the expense. Doing this can put your firm high on the list of results when someone is searching for an immigration lawyer or law firm. This puts your immigration law firm in front of customers exactly when potential clients are searching for what you do at the top of the search results.
By doing these things for your immigration law firm, you can see positive results in increased site visits and, eventually, new cases. An experienced growth agency can help you develop a plan to take your immigration law firm to the next level. In fact, we helped one law firm drive 480% more leads in only four months: see case study.
Contact us today to get a free growth plan for your immigration law firm.