Published On - July 11, 2017
Best Traffic Source for Lawyers: Local SEO (Video)
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is getting that traffic....
Published On - June 28, 2017
Video: Best Traffic Source for Senior Living Communities – Local SEO
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic....
Published On - June 22, 2017
5: Top 3 Web Design Mistakes for Local Businesses (Video)
Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites now. That’s a good thing. But the problem is many local businesses don’t have a good website. In today’s video we cover the top 3 web des...
Published On - May 31, 2017
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites....
Published On - May 25, 2017
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation.
The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions....
Published On - May 16, 2017
Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members.
There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords ...
Published On - May 12, 2017
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion. ======= Every organization should ask and answer three questions when the...
Published On - April 25, 2017
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than...
Published On - August 23, 2016
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community can compete in the local digital market. The checklist covers 10 major areas to consider ...
Published On - January 18, 2016
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the results and activities for three, very different websites we worked on last year. 1. Trading Education Podcast Promotion On Apri...