The Secret of Successful Pilots and Marketers
Airline pilots aren’t born – they’re made. Each pilot’s story is different. Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on…
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Why PPC Campaign Settings Matter
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting…
Online Copy & Pay Per Click Advertising
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins…
Four Things Cutco Teaches About Online Sales
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t interested in small talk. “Joe” was out for a sale.…
Why Headlines Are Like Bait
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch as many fish as possible while you’re at sea. But…
7 Questions to Ask Before Starting PPC
Before you build a house you must lay a foundation – before you start PPC you gotta do the same thing. In order to be successful in pay per click,…
4 Ways Everyday People Make Money Online
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than he is. As I thought about this whole process again,…
‘Free’ Pays The Bills
Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not all the same – but then again, that’s what makes…
Humility in Online Copywriting
I’m a confident guy. It’s one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them.…
The Power of Words
Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that – words can…