Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the…
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results. If the searcher agrees with the answer, the engine is…
Everyone knows the most basic rule in the stock market: “buy low, sell high”. Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor.…
Airline pilots aren’t born – they’re made. Each pilot’s story is different. Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on…
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting…
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins…
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t interested in small talk. “Joe” was out for a sale.…
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch as many fish as possible while you’re at sea. But…
Before you build a house you must lay a foundation – before you start PPC you gotta do the same thing. In order to be successful in pay per click,…
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than he is. As I thought about this whole process again,…