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Blog

Local Business Mistake #5: Not Advertising

Local Optimization, Pay Per Click (PPC)By BrandonApril 16, 2010

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent…

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Local Business Mistake #4: Ignoring Organic Search

Local Optimization, SEOBy BrandonApril 11, 2010

Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are…

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Local Business Mistake #3: Hidden Contact Info

Local OptimizationBy BrandonApril 2, 2010

As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number &…

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Local Business Mistake #2: No Clear Direction

Local Optimization, Online MarketingBy BrandonMarch 26, 2010

Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google’s founders were born. Direct marketers understood marketing – they…

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Local Business Mistake #1: Wrong Mindset

Business, Local OptimizationBy BrandonMarch 19, 2010

Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it anymore. The market doesn’t care if you have a website.…

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On-Page and Off-Page SEO Factors

SEOBy BrandonMarch 12, 2010

Search engine optimization (SEO) can be a complicated practice. Many variables affect your site’s search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively…

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Stop Depending on PPC

Pay Per Click (PPC)By BrandonMarch 5, 2010

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little…

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Google Killed the Yellow Pages

Business, Local Optimization, Pay Per Click (PPC)By BrandonFebruary 26, 2010

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter.…

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Mining the Search Query Report

Pay Per Click (PPC)By BrandonFebruary 19, 2010

The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the…

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Get Local Listings At Other Sites

Local OptimizationBy BrandonFebruary 13, 2010

Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only form of traffic for your local business. As powerful as…

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Search Pros - Digital Marketing Agency Dallas TX

Since 2010, Search Pros, a Dallas-based digital growth agency, has been elevating growth-minded businesses and nonprofits through Google advertising, paid social, SEO & conversion-driven design.

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