Blog - Page 11 of 12 - Search Pros

Published On - February 26, 2010

Brandon Business, Local Optimization, Pay Per Click (PPC)

Google Killed the Yellow Pages

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked. ...

Published On - February 19, 2010

Brandon Pay Per Click (PPC)

Mining the Search Query Report

The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the search engine. The Search Query Report provides you with actual queries and data associated with those queries....

Published On - February 13, 2010

Brandon Local Optimization

Get Local Listings At Other Sites

Search engine traffic is one of the best forms of non-referral traffic on the internet. But it's not the only form of traffic for your local business. As powerful as search engines are, local consumers still get their information from non-search sources. Many online consumers go to the online equ...

Published On - February 5, 2010

Brandon Local OptimizationTags: Local Optimization, local seo on bing, local seo on google, local seo on msn, local seo on yahoo

How to Sign-Up Your Local Business with Google, Yahoo, and Bing

Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the results –that’s why you know these listings are local listings instead of the regular organic listings. If ...

Published On - January 29, 2010

Brandon Pay Per Click (PPC), PPC 101

Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...

Published On - January 19, 2010

Brandon Business

6 Ways Businesses Buy Low and Sell Higher

Everyone knows the most basic rule in the stock market: "buy low, sell high". Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor. If you can do that on a consistent basis, you can get a job on Wall Street - or better yet, start your own investment blog....

Published On - January 15, 2010

Brandon Business, Online Marketing

The Secret of Successful Pilots and Marketers

Airline pilots aren't born - they're made. Each pilot's story is different. Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on his way to his seat. He spies the high-tech gadgetry, the pilots in their starched uniforms, and the small windows abo...

Published On - January 7, 2010

Brandon Pay Per Click (PPC), PPC 101

Why PPC Campaign Settings Matter

Pay per click settings are important. If you don't deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting your PPC budget. Get the wrong settings and you're bleeding money. That's why you should review your PPC campaign settings....

Published On - December 30, 2009

Brandon Copywriting, Pay Per Click (PPC)

Online Copy & Pay Per Click Advertising

Old-school copywriters had it hard. Early practitioners of "scientific advertising" (aka - direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a...

Published On - December 23, 2009

Brandon Copywriting, Sales

Four Things Cutco Teaches About Online Sales

Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn't interested in small talk. "Joe" was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories - not to mention a stack of order forms waiting to be filled out...

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