Blog - Page 10 of 12 - Search Pros

Published On - April 16, 2010

Brandon Local Optimization, Pay Per Click (PPC)

Local Business Mistake #5: Not Advertising

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put y...

Published On - April 11, 2010

Brandon Local Optimization, SEO

Local Business Mistake #4: Ignoring Organic Search

Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for...

Published On - April 2, 2010

Brandon Local Optimization

Local Business Mistake #3: Hidden Contact Info

As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address. These two items are essential to your success. If prospects can't find this information you won't be buying gro...

Published On - March 26, 2010

Brandon Local Optimization, Online Marketing

Local Business Mistake #2: No Clear Direction

Direct marketing, aka, "junk mail", preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google's founders were born. Direct marketers understood marketing - they are still masters of the medium. One of the most important aspects of any dire...

Published On - March 19, 2010

Brandon Business, Local Optimization

Local Business Mistake #1: Wrong Mindset

Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn't cut it anymore. The market doesn't care if you have a website. It's almost like having a phone number...everyone has one now. If you boast about your new website, your prospect se...

Published On - March 12, 2010

Brandon SEO

On-Page and Off-Page SEO Factors

Search engine optimization (SEO) can be a complicated practice. Many variables affect your site's search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively affect your website's search engine rankings. At the same time, valuable lin...

Published On - March 5, 2010

Brandon Pay Per Click (PPC)

Stop Depending on PPC

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, tu...

Published On - February 26, 2010

Brandon Business, Local Optimization, Pay Per Click (PPC)

Google Killed the Yellow Pages

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked. ...

Published On - February 19, 2010

Brandon Pay Per Click (PPC)

Mining the Search Query Report

The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the search engine. The Search Query Report provides you with actual queries and data associated with those queries....

Published On - February 13, 2010

Brandon Local Optimization

Get Local Listings At Other Sites

Search engine traffic is one of the best forms of non-referral traffic on the internet. But it's not the only form of traffic for your local business. As powerful as search engines are, local consumers still get their information from non-search sources. Many online consumers go to the online equ...

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