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Local Growth Agency

Published On - January 29, 2010

Brandon Pay Per Click (PPC), PPC 101

Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...
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Published On - December 17, 2009

Brandon Copywriting

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, y...
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Published On - November 20, 2009

Brandon Business

‘Free’ Pays The Bills

Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not all the same - but then again, that's what makes business fun and unpredictable. Find the right model for the right market and you have a winning business. Although not a business mo...
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