Buying Links for SEO and ORM
Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click)…
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SEO Basics: Helpful Links
It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs…
Top 5 Link Rules for SEO
Link building is one of the foundational elements of search engine optimization. Link building is one of the main off-page portions of on-page and off-page SEO factors. Without a solid…
Local Business Mistake #5: Not Advertising
Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent…
Local Business Mistake #4: Ignoring Organic Search
Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are…
Local Business Mistake #3: Hidden Contact Info
As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number &…
Local Business Mistake #2: No Clear Direction
Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google’s founders were born. Direct marketers understood marketing – they…
Local Business Mistake #1: Wrong Mindset
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it anymore. The market doesn’t care if you have a website.…
On-Page and Off-Page SEO Factors
Search engine optimization (SEO) can be a complicated practice. Many variables affect your site’s search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively…
Stop Depending on PPC
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little…