Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins…
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t interested in small talk. “Joe” was out for a sale.…
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch as many fish as possible while you’re at sea. But…
Before you build a house you must lay a foundation – before you start PPC you gotta do the same thing. In order to be successful in pay per click,…
One of my friends is now learning the ropes of internet marketing. I’m a little further down the road than he is. As I thought about this whole process again,…
Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not all the same – but then again, that’s what makes…
I’m a confident guy. It’s one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them.…
Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that – words can…