Blog - Page 7 of 9 - Search Pros

Published On - May 14, 2010

Brandon Online Reputation Management, SEO, SEO - Advanced

Buying Links for SEO and ORM

Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click) links on the internet. But there is another seedier side of paid links. It doesn’t take long until you stumble upon ...

Published On - May 8, 2010

Brandon SEO

SEO Basics: Helpful Links

It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs in SEO? Everything you need to know about SEO is free online. The problem is finding where to start, weighing what’s import...

Published On - April 30, 2010

Brandon SEO

Local Business Mistake #5: Not Advertising

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put you...

Published On - April 11, 2010

Brandon Local Optimization, SEO

Local Business Mistake #4: Ignoring Organic Search

Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for...

Published On - April 2, 2010

Brandon Local Optimization

Local Business Mistake #3: Hidden Contact Info

As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address. These two items are essential to your success. If prospects can't find this information you won't be buying groce...

Published On - March 26, 2010

Brandon Local Optimization, Online Marketing

Local Business Mistake #2: No Clear Direction

Direct marketing, aka, "junk mail", preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google's founders were born. Direct marketers understood marketing - they are still masters of the medium. One of the most important aspects of any direct...

Published On - March 19, 2010

Brandon Business, Local Optimization

Local Business Mistake #1: Wrong Mindset

Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn't cut it anymore. The market doesn't care if you have a website. It's almost like having a phone number...everyone has one now. If you boast about your new website, your prospect se...

Published On - March 12, 2010

Brandon SEO

On-Page and Off-Page SEO Factors

Search engine optimization (SEO) can be a complicated practice. Many variables affect your site's search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively affect your website's search engine rankings. At the same time, valuable links, ...

Published On - March 5, 2010

Brandon Pay Per Click (PPC)

Stop Depending on PPC

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, tu...

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Buying Links for SEO and ORM

SEO Basics: Helpful Links

Top 5 Link Rules for SEO

Local Business Mistake #5: Not Advertising

Local Business Mistake #4: Ignoring Organic Search

Local Business Mistake #3: Hidden Contact Info

Local Business Mistake #2: No Clear Direction

Local Business Mistake #1: Wrong Mindset

On-Page and Off-Page SEO Factors

Stop Depending on PPC

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