Blog - Page 9 of 12 - Search Pros

Published On - October 10, 2010

Brandon Pay Per Click (PPC)

The Magic of Keywords in PPC Advertising

Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospec...

Published On - September 13, 2010

Brandon Web Analytics

Google Analytics Audit: A 21-Point Review

If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account. I recently compiled this GA checklist while working w...

Published On - July 8, 2010

Brandon Business, Pay Per Click (PPC), Sales

The Sales Funnel In PPC Advertising

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay pe...

Published On - June 29, 2010

Brandon Business, Productivity

Why Do You Go To Work?

What gets you up in the morning, drives you to a job, sits you at a computer...and makes you do it day after day. Is it a paycheck? Really? Think about it? If money was not an issue, would you still go to work? Some of us would. Some of us may do something completely different. Whatever the answer,...

Published On - June 14, 2010

Brandon Pay Per Click (PPC)

Rock Your Adwords Campaigns with Reports

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC ca...

Published On - June 4, 2010

Brandon SEO, SEO - Advanced

The Anatomy of a Good SEO Link

Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students ...

Published On - May 27, 2010

Brandon Business, Online Marketing

Complete Online Marketing Package: $97?!

Just wanted to send a quick note to readers of Search Pros. Due to some recent economic circumstances in the Search Pros's household, I'm expanding my services for new clients. Instead of charging the regular $500 for all services (SEO, PPC, SMO, Local, Analytics, Consulting), I'm offering a one-mon...

Published On - May 14, 2010

Brandon Online Reputation Management, SEO, SEO - Advanced

Buying Links for SEO and ORM

Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click) links on the internet. But there is another seedier side of paid links. It doesn’t take long until you stumble upon ...

Published On - May 8, 2010

Brandon SEO

SEO Basics: Helpful Links

It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs in SEO? Everything you need to know about SEO is free online. The problem is finding where to start, weighing what’s impo...

Published On - April 30, 2010

Brandon SEO

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