Blog - Page 9 of 11 - Search Pros

Published On - June 14, 2010

Brandon Pay Per Click (PPC)

Rock Your Adwords Campaigns with Reports

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC ca...

Published On - June 4, 2010

Brandon SEO, SEO - Advanced

The Anatomy of a Good SEO Link

Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students ...

Published On - May 27, 2010

Brandon Business, Online Marketing

Complete Online Marketing Package: $97?!

Just wanted to send a quick note to readers of Search Pros. Due to some recent economic circumstances in the Search Pros's household, I'm expanding my services for new clients. Instead of charging the regular $500 for all services (SEO, PPC, SMO, Local, Analytics, Consulting), I'm offering a one-mon...

Published On - May 14, 2010

Brandon Online Reputation Management, SEO, SEO - Advanced

Buying Links for SEO and ORM

Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click) links on the internet. But there is another seedier side of paid links. It doesn’t take long until you stumble upon ...

Published On - May 8, 2010

Brandon SEO

SEO Basics: Helpful Links

It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs in SEO? Everything you need to know about SEO is free online. The problem is finding where to start, weighing what’s impo...

Published On - April 30, 2010

Brandon SEO

Local Business Mistake #5: Not Advertising

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put y...

Published On - April 11, 2010

Brandon Local Optimization, SEO

Local Business Mistake #4: Ignoring Organic Search

Search engines are the highest trafficked sites on the internet. According to Alexa, Google gets more monthly visits than any other website. Yahoo and MSN search (Live, Bing, MSN) are not far behind. As a business owner with a website, you can tap into the traffic potential of the search engines for...

Published On - April 2, 2010

Brandon Local Optimization

Local Business Mistake #3: Hidden Contact Info

As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number & your address. These two items are essential to your success. If prospects can't find this information you won't be buying gro...

Published On - March 26, 2010

Brandon Local Optimization, Online Marketing

Local Business Mistake #2: No Clear Direction

Direct marketing, aka, "junk mail", preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google's founders were born. Direct marketers understood marketing - they are still masters of the medium. One of the most important aspects of any dire...

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