Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect…
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Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much to know about digital marketing it’s hard to know where…
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital…
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is…
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community…
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the…
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a…
The 4-Legged Chair of Digital Marketing Success
A big picture view of how to succeed with an online business for the long haul. You need four legs on a chair for stability. Two-and-three legged chairs topple over…
3 SEO Strategies I Put to the Test This Month
At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.…
5 Things I Learned About Business From Watching the Office
This week marked the series finale of beloved show “The Office.” For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional…