Video: Best Traffic Source for Senior Living Communities – Local SEO
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic.
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5: Top 3 Web Design Mistakes for Local Businesses (Video)
Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites now. That’s a good thing. But the problem is many…
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites.
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect…
Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much to know about digital marketing it’s hard to know where…
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital…
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is…
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community…
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the…
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a…