Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is…
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The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community…
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the…
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a…
The 4-Legged Chair of Digital Marketing Success
A big picture view of how to succeed with an online business for the long haul. You need four legs on a chair for stability. Two-and-three legged chairs topple over…
3 SEO Strategies I Put to the Test This Month
At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.…
5 Things I Learned About Business From Watching the Office
This week marked the series finale of beloved show “The Office.” For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional…
3 SEO Strategies I will Put to the Test This Month
In SEO, it is always important to be shifting our strategies as our industry is constantly changing. This month I would like to share some of my shifting strategies with…
The Price We Pay in Paying for Links
As SEO becomes a more competitive game, many bloggers are starting to realize that rather than funding their blogs through advertisements they can make top dollar off of paid links.…
Social Media in the Modern World, #Bostonstrong
As a Bostonian, this was a tough week for me. My mind was less on work and more focused on updates from my family who had just missed being downtown…