Local Optimization Defined
Before social media optimization (SMO) started taking over the world, local optimization (aka local SEO) was making headway. Although not as sexy as social media, local optimization could be even…
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Best Traffic Source for Lawyers: Local SEO (Video)
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your law firm is getting that traffic.
Video: Best Traffic Source for Senior Living Communities – Local SEO
What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic.
5: Top 3 Web Design Mistakes for Local Businesses (Video)
Top 3 Web Design Mistakes Local Businesses Make: Uncertain Location, NOT Designed for Conversions, Non-Responsive Design.Most local businesses have websites now. That’s a good thing. But the problem is many…
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites.
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation. The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect…
Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much to know about digital marketing it’s hard to know where…
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital…
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is…
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community…