We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community…
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the…
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a…
A big picture view of how to succeed with an online business for the long haul. You need four legs on a chair for stability. Two-and-three legged chairs topple over…
At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO.…
This week marked the series finale of beloved show “The Office.” For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional…
In SEO, it is always important to be shifting our strategies as our industry is constantly changing. This month I would like to share some of my shifting strategies with…
As SEO becomes a more competitive game, many bloggers are starting to realize that rather than funding their blogs through advertisements they can make top dollar off of paid links.…
As a Bostonian, this was a tough week for me. My mind was less on work and more focused on updates from my family who had just missed being downtown…
Next to Google+, Facebook is the social media site that most effects your rankings This week I met with a great company, Dick Clay – State Farm, to share some…