Published On - May 31, 2017
Marketing Tip 4: Identify Your Top Conversions
What are conversions, why you need them, and some examples of good conversions for ecommerce and service-based marketing websites....
Published On - May 25, 2017
Video Pro Tip #3: Nail Your Value Propositions
Before you build a house, you need a good foundation.
The same is true in digital marketing. Last week we talked about getting a Hero Message. That’s huge to connect your target audience to your company in a one-line message. But it doesn’t stop there. This week, we cover value propositions....
Published On - May 16, 2017
Video Pro Tip #2: Get A Hero Message
What’s a hero message and three good examples of how companies connect with their target audience members.
There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords ...
Published On - May 12, 2017
Video Pro Tip #1: Who Are You
We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion. ======= Every organization should ask and answer three questions when the...
Published On - April 25, 2017
Top 10 Reasons To Use Google Analytics on Your Community Website
Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than...
Published On - August 23, 2016
The Complete Digital Marketing Checklist for Senior Living Communities
We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community can compete in the local digital market. The checklist covers 10 major areas to consider ...
Published On - January 18, 2016
2015 Results for 3 SEO Projects
Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the results and activities for three, very different websites we worked on last year. 1. Trading Education Podcast Promotion On Apri...
Published On - July 15, 2015
The Complete PPC Management Checklist
How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago...
Published On - July 8, 2015
The 4-Legged Chair of Digital Marketing Success
A big picture view of how to succeed with an online business for the long haul. You need four legs on a chair for stability. Two-and-three legged chairs topple over with little outside force. A one legged chair is like a pogo stick – worthless for stability. But a 4-legged chair…that’s stable....
Published On - May 28, 2013
3 SEO Strategies I Put to the Test This Month
At the beginning of the month, I let you in on 3 SEO strategies I would put to the test in order to gain new content partners and boost SEO. As promised, here is my follow up post to let you know how my new strategies worked out. 1) Finding Content Partners This month, I […]...