Local Business Mistake #3: Hidden Contact Info
As a local business, you have two very valuable assets in your marketing arsenal. Without both of these items, your business will fail. These items are your phone number &…
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Local Business Mistake #2: No Clear Direction
Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google’s founders were born. Direct marketers understood marketing – they…
Local Business Mistake #1: Wrong Mindset
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it anymore. The market doesn’t care if you have a website.…
On-Page and Off-Page SEO Factors
Search engine optimization (SEO) can be a complicated practice. Many variables affect your site’s search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively…
Stop Depending on PPC
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little…
Google Killed the Yellow Pages
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter.…
Mining the Search Query Report
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the…
Get Local Listings At Other Sites
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only form of traffic for your local business. As powerful as…
How to Sign-Up Your Local Business with Google, Yahoo, and Bing
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the…
Relevance Rules in PPC
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results. If the searcher agrees with the answer, the engine is…