Google Killed the Yellow Pages
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter.…
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Mining the Search Query Report
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the…
Get Local Listings At Other Sites
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only form of traffic for your local business. As powerful as…
How to Sign-Up Your Local Business with Google, Yahoo, and Bing
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the…
Relevance Rules in PPC
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results. If the searcher agrees with the answer, the engine is…
6 Ways Businesses Buy Low and Sell Higher
Everyone knows the most basic rule in the stock market: “buy low, sell high”. Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor.…
The Secret of Successful Pilots and Marketers
Airline pilots aren’t born – they’re made. Each pilot’s story is different. Maybe little Jack takes a plane trip on a family vacation. The seven-year-old Jack passes the cockpit on…
Why PPC Campaign Settings Matter
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting…
Online Copy & Pay Per Click Advertising
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins…
Four Things Cutco Teaches About Online Sales
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t interested in small talk. “Joe” was out for a sale.…