Chief Strategist

Published On - January 7, 2010

Brandon Pay Per Click (PPC), PPC 101

Why PPC Campaign Settings Matter

Pay per click settings are important. If you don't deliver your message to the right geographical location, at the right time, and on the right devices, you could be wasting your PPC budget. Get the wrong settings and you're bleeding money. That's why you should review your PPC campaign settings....

Published On - December 30, 2009

Brandon Copywriting, Pay Per Click (PPC)

Online Copy & Pay Per Click Advertising

Old-school copywriters had it hard. Early practitioners of "scientific advertising" (aka - direct marketing) like Claude Hopkins and John Caples were meticulous in their efforts to measure advertising results. Hopkins would often count coupons after a test campaign. The results determined whether a...

Published On - December 23, 2009

Brandon Copywriting, Sales

Four Things Cutco Teaches About Online Sales

Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn't interested in small talk. "Joe" was out for a sale. Joe sold Cutco knives. He had a bag full of knives and head full of stories - not to mention a stack of order forms waiting to be filled out...

Published On - December 17, 2009

Brandon Copywriting

Why Headlines Are Like Bait

As an online copywriter, you are a fisherman - or fisher if that suits you. Your job is to catch as many fish as possible while you're at sea. But you don't want just any fish. You want fish with the best prospects for a good meal. In other words, you want mahi mahi, not minnows. To catch mahi, y...

Published On - December 10, 2009

Brandon Pay Per Click (PPC), PPC 101

7 Questions to Ask Before Starting PPC

Before you build a house you must lay a foundation - before you start PPC you gotta do the same thing. In order to be successful in pay per click, ask some basic questions about your online efforts. That's why I've compiled 7 questions designed to lay the foundation for a solid PPC account. Wheth...

Published On - December 3, 2009

Brandon Business

4 Ways Everyday People Make Money Online

One of my friends is now learning the ropes of internet marketing. I'm a little further down the road than he is. As I thought about this whole process again, it made me wonder: How does somebody make money online? There are four ways that regular, everyday people make money online. These four...

Published On - November 20, 2009

Brandon Business

‘Free’ Pays The Bills

Business models are a dime a dozen. Some work in one situation but completely fail in another. Markets are not all the same - but then again, that's what makes business fun and unpredictable. Find the right model for the right market and you have a winning business. Although not a business mo...

Published On - November 13, 2009

Brandon Copywriting

Humility in Online Copywriting

I'm a confident guy. It's one reason I chose marketing as a career. I had this fool idea I could write winning sales letters and beat the best of them. Even if my competition had been writing for 20 years, I figured I'd find an angle they hadn't explored - a stone left unturned. Then I would turn...

Published On - November 6, 2009

Brandon Business, Copywriting

The Power of Words

Words are powerful. Words launch armies. Words elect presidents. Words land you jobs and words convince someone to marry you. But words can do more than that - words can persuade you to take another step along a path where you ultimately pull out your credit card. Words convince you to buy someth...

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