Pay Per Click (PPC) Archives - Page 2 of 3

Published On - May 26, 2011

3 Quick Tips For Writing Killer PPC Ads

The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might as well have ran a million dollar ad for skinny jeans during the Super Bowl. These are my 3 quick tips for a PPC ad that will be killer....

Published On - December 26, 2010

Brandon Online Marketing, Pay Per Click (PPC), SEO, Web Analytics

How Online Marketing Fits Together

Things have been quiet in Search Pros Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of thro...

Published On - October 10, 2010

Brandon Pay Per Click (PPC)

The Magic of Keywords in PPC Advertising

Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospec...

Published On - July 8, 2010

Brandon Business, Pay Per Click (PPC), Sales

The Sales Funnel In PPC Advertising

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay pe...

Published On - June 14, 2010

Brandon Pay Per Click (PPC)

Rock Your Adwords Campaigns with Reports

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC ca...

Published On - April 16, 2010

Brandon Local Optimization, Pay Per Click (PPC)

Local Business Mistake #5: Not Advertising

Online advertising is one of the best ways to get visitors to your website. Websites that offer advertising reserve their most prominent online real estate for advertising. You can rent the internet’s most valuable space by advertising. The goal in local business online advertising is to put y...

Published On - March 5, 2010

Brandon Pay Per Click (PPC)

Stop Depending on PPC

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, tu...

Published On - February 26, 2010

Brandon Business, Local Optimization, Pay Per Click (PPC)

Google Killed the Yellow Pages

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked. ...

Published On - February 19, 2010

Brandon Pay Per Click (PPC)

Mining the Search Query Report

The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the search engine. The Search Query Report provides you with actual queries and data associated with those queries....

Published On - January 29, 2010

Brandon Pay Per Click (PPC), PPC 101

Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...

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3 Quick Tips For Writing Killer PPC Ads

How Online Marketing Fits Together

The Magic of Keywords in PPC Advertising

The Sales Funnel In PPC Advertising

Rock Your Adwords Campaigns with Reports

Local Business Mistake #5: Not Advertising

Stop Depending on PPC

Google Killed the Yellow Pages

Mining the Search Query Report

Relevance Rules in PPC

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