Direct marketing, aka, “junk mail”, preceded internet marketing by many decades. Direct marketers mailed to consumers and businesses long before Google’s founders were born. Direct marketers understood marketing – they…
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn’t cut it anymore. The market doesn’t care if you have a website.…
Search engine optimization (SEO) can be a complicated practice. Many variables affect your site’s search engine rankings. Things like hidden text, keyword stuffing, and other questionable practices can all negatively…
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little…
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter.…
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an advertiser, but search queries are what searchers type into the…
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only form of traffic for your local business. As powerful as…
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the…
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results. If the searcher agrees with the answer, the engine is…
Everyone knows the most basic rule in the stock market: “buy low, sell high”. Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor.…