The Magic of Keywords in PPC Advertising
Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how…
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Google Analytics Audit: A 21-Point Review
If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re…
The Sales Funnel In PPC Advertising
Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but…
Why Do You Go To Work?
What gets you up in the morning, drives you to a job, sits you at a computer…and makes you do it day after day. Is it a paycheck? Really? Think…
Rock Your Adwords Campaigns with Reports
The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns…
The Anatomy of a Good SEO Link
Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google…
Complete Online Marketing Package: $97?!
Just wanted to send a quick note to readers of Search Pros. Due to some recent economic circumstances in the Search Pros’s household, I’m expanding my services for new clients.…
Buying Links for SEO and ORM
Website marketers have been buying links since the dark ages. And there are legitimate uses for paid links. After all, Google has one of the largest network of paid (pay-per-click)…
SEO Basics: Helpful Links
It’s hard to know where to start learning search engine optimization (SEO). With so many blogs, podcasts, books, and videos, it’s hard to know where to get your sea legs…
Top 5 Link Rules for SEO
Link building is one of the foundational elements of search engine optimization. Link building is one of the main off-page portions of on-page and off-page SEO factors. Without a solid…