How the Google Panda Update Affects Your Website
Unless you’re a search engine marketer you probably haven’t spent too much time worrying about how the Google algorithms changes affect your life. If you are an online business however,…
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3 Quick Tips For Writing Killer PPC Ads
The term PPC refers to hyper-targeted advertising on the search engines. If you do it right you can make a bundle. If you do it wrong, well then, you might…
Top 7 Places To Be Listed For Local Search
It isn’t hard to get your site listed and your profile built out on these websites, it’s just a little tedious. That’s why search engine optimization firms charge a lot…
Four Ways To Get More Links for SEO
Linkbuilding is still the most valuable action you can take in order to get your site to rank highly in Google. Why? Simply stated, links are the basic connector between…
How To Get Online Exposure For Your Small Business
These are just a few tips to get you started, they may seem obvious to you, and if so, good! you are ahead of the pack because most small business…
How Online Marketing Fits Together
Things have been quiet in Search Pros Land – at least on this site. But things have been poppin’ on the work front. Paid traffic is converting, organic rankings are…
The Magic of Keywords in PPC Advertising
Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how…
Google Analytics Audit: A 21-Point Review
If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re…
The Sales Funnel In PPC Advertising
Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but…
Why Do You Go To Work?
What gets you up in the morning, drives you to a job, sits you at a computer…and makes you do it day after day. Is it a paycheck? Really? Think…