Chief Strategist

Published On - May 15, 2011

Top 7 Places To Be Listed For Local Search

It isn't hard to get your site listed and your profile built out on these websites, it's just a little tedious. That's why search engine optimization firms charge a lot to do it for you. If you do it yourself you can save a bunch of money here and utilize their services for more strategic endeavo...

Published On - April 25, 2011

Brandon SEOTags: Linkbuilding, Search Marketing, SEO

Four Ways To Get More Links for SEO

Linkbuilding is still the most valuable action you can take in order to get your site to rank highly in Google. Why? Simply stated, links are the basic connector between sites on the web. They are the key to establishing your relationship to the rest of the internet. So obviously then, the more r...

Published On - March 26, 2011

Brandon Business, Online Marketing

How To Get Online Exposure For Your Small Business

These are just a few tips to get you started, they may seem obvious to you, and if so, good! you are ahead of the pack because most small business aren't even online, let alone utilizing all the free exposure at their finger tips. According to a Small Business Success Index (SMBSI) poll conducte...

Published On - December 26, 2010

Brandon Online Marketing, Pay Per Click (PPC), SEO, Web Analytics

How Online Marketing Fits Together

Things have been quiet in Search Pros Land - at least on this site. But things have been poppin' on the work front. Paid traffic is converting, organic rankings are rising, and local traffic is heading to clients' sites - but I guess you wouldn't know that from reading this feed. So instead of thro...

Published On - October 10, 2010

Brandon Pay Per Click (PPC)

The Magic of Keywords in PPC Advertising

Did you know your prospects are already thinking about your products or services? The age-old problem in advertising is not ‘if’ there’s a need. Rather, the big question is how to connect your business’ solution with the prospect’s already existing needs. Good advertising connects prospec...

Published On - September 13, 2010

Brandon Web Analytics

Google Analytics Audit: A 21-Point Review

If you’ve been running Google Analytics (GA) for awhile, you should probably audit your account. Your findings will give you some actionable online marketing direction. It will also ensure you’re getting the right data in your GA account. I recently compiled this GA checklist while working w...

Published On - July 8, 2010

Brandon Business, Pay Per Click (PPC), Sales

The Sales Funnel In PPC Advertising

Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay pe...

Published On - June 29, 2010

Brandon Business, Productivity

Why Do You Go To Work?

What gets you up in the morning, drives you to a job, sits you at a computer...and makes you do it day after day. Is it a paycheck? Really? Think about it? If money was not an issue, would you still go to work? Some of us would. Some of us may do something completely different. Whatever the answer,...

Published On - June 14, 2010

Brandon Pay Per Click (PPC)

Rock Your Adwords Campaigns with Reports

The pay per click consultant is only as good as the reports they can pull and act upon. Without a steady diet of reports to devour, a PPC consultant’s campaigns languish, get sick – and worst of all - stop converting. Good reports are essential to healthy campaigns. If you’re running PPC ca...

Published On - June 4, 2010

Brandon SEO, SEO - Advanced

The Anatomy of a Good SEO Link

Links are the #1 ranking factor for search engines. Not saying that onsite ranking factors don’t matter. It’s just that links matter more. You can thank Google for that. Google popularized the importance of links with their original PageRank algorithm. Back in 19-whatever, a couple of students ...

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