Chief Strategist

Published On - May 16, 2017

Brandon Business, Copywriting, Design, Digital Marketing

Video Pro Tip #2: Get A Hero Message

What’s a hero message and three good examples of how companies connect with their target audience members. There’s so much to know about digital marketing it’s hard to know where to start optimizing. If you already have a business, do you build a better website or do you start buying keywords ...

Published On - May 12, 2017

Brandon Business, Digital Marketing, Online Marketing

Video Pro Tip #1: Who Are You

We’re starting a series of quick videos to cover basic digital marketing questions that every organization should understand. They are progressive and aim to help make you a better digital marketer in quick-like fashion. ======= Every organization should ask and answer three questions when the...

Published On - April 25, 2017

Brandon Digital Marketing, Web Analytics

Top 10 Reasons To Use Google Analytics on Your Community Website

Marketing has become more complicated in the past so many years – but it’s also become easier. Even for senior living communities. One of the ways it’s easier is all the data we have that didn’t exist 20 years ago. We have more insight into prospective residents shopping behavior than...

Published On - August 23, 2016

Brandon Digital Marketing

The Complete Digital Marketing Checklist for Senior Living Communities

We recently compiled an ebook-length checklist for senior living community marketing. This checklist is designed to cover the essential areas of digital marketing for senior living communities so your community can compete in the local digital market. The checklist covers 10 major areas to consider ...

Published On - January 18, 2016

Brandon SEO

2015 Results for 3 SEO Projects

Three SEO projects and their results in 2015. We’ve now entered the 6th year of Search Pros and we continue to see optimization results for our clients. Here are the results and activities for three, very different websites we worked on last year. 1. Trading Education Podcast Promotion On Apri...

Published On - July 15, 2015

Brandon Business, Pay Per Click (PPC), PPC 101, Web Analytics

The Complete PPC Management Checklist

How to manage a pay-per-click advertising account from keywords to networks to everything in between. I’ve been personally managing PPC/SEM/paid search campaigns continuously for almost 7 years now. There’s a lot that’s changed since 2008, but some things have not. A few months ago...

Published On - July 8, 2015

Brandon Business, Digital Marketing

The 4-Legged Chair of Digital Marketing Success

A big picture view of how to succeed with an online business for the long haul. You need four legs on a chair for stability. Two-and-three legged chairs topple over with little outside force. A one legged chair is like a pogo stick – worthless for stability. But a 4-legged chair…that’s stable....

Published On - May 18, 2013

Brandon Business, Productivity, SEO

5 Things I Learned About Business From Watching the Office

This week marked the series finale of beloved show “The Office.” For the past nine seasons, we have watched all the antics that went on at Dunder Mifflin, a fictional paper company and this ending has lead me to think about just what I’ve learned about business from watching the ...

Published On - May 7, 2013

Brandon Business, Online Marketing, SEO

3 SEO Strategies I will Put to the Test This Month

In SEO, it is always important to be shifting our strategies as our industry is constantly changing. This month I would like to share some of my shifting strategies with you and perhaps I will follow up with a post on how they worked out toward the end of the month! 1) Finding Content Partners [&h...

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