Stop Depending on PPC
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted…
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Brandon Clay loves driving leads and sales for Search Pros clients. Brandon has worked with 6 different digital marketing agencies and 2 different Fortune 500 companies. He’s been working full-time in digital growth since 2007.
Google Killed the Yellow Pages
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls…
Mining the Search Query Report
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an…
Get Local Listings At Other Sites
Search engine traffic is one of the best forms of non-referral traffic on the internet. But it’s not the only…
How to Sign-Up Your Local Business with Google, Yahoo, and Bing
Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic…
Relevance Rules in PPC
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results.…