All posts by Brandon

Stop Depending on PPC

Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted traffic. You can start with a no-name site, with little marketing experience in that vertical, and start making money with your pay per click (PPC) skills. You can buy clicks, tu...
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How to Sign-Up Your Local Business with Google, Yahoo, and Bing

Local listings now display in every major search engine. They are usually under the initial Paid/PPC listings, but before organic results. Local listings often include a map next to the results –that’s why you know these listings are local listings instead of the regular organic listings. If ...
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Relevance Rules in PPC

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine's relevant results. If the searcher agrees with the answer, the engine is rewarded by trust and returning visits. If the engine fails to provide relevant results, then searchers ...
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