Published On - November 16, 2012
The Pluses of Google+ for SEO
Google+ is an untapped SEO resource. Learn how to optimize your search capabilities using the social network Google built specifically for you and your business....
Published On - November 12, 2012
How To Succeed In An Online Marketing Career
To me, career success is enjoying what I do and getting paid well to do it. Prior to my current occupation in online marketing, I had several jobs that I didn’t want to return to on Monday morning.
Some were worse than others. When I was selling at Dell, there were days when I wanted to walk t...
Published On - March 31, 2012
A Complete SEO Website Audit
The first step in tackling an organic search engine optimization (SEO) project is often an SEO website audit. This audit helps lay the foundation for future search success. Properly worked, an audit can be primary reason your site jumps from page 4 to page 1 on the SERPs.
The surprising thing abo...
Published On - March 26, 2011
How To Get Online Exposure For Your Small Business
These are just a few tips to get you started, they may seem obvious to you, and if so, good! you are ahead of the pack because most small business aren't even online, let alone utilizing all the free exposure at their finger tips.
According to a Small Business Success Index (SMBSI) poll conducte...
Published On - July 8, 2010
The Sales Funnel In PPC Advertising
Read a few marketing books and take a few business classes and you’ll come across the sales funnel. The funnel is a foundational business principle. It’s not rocket science, but neither is it for first graders. It’s an old, essential concept and is still applicable today - especially in pay pe...
Published On - June 29, 2010
Why Do You Go To Work?
What gets you up in the morning, drives you to a job, sits you at a computer...and makes you do it day after day. Is it a paycheck? Really?
Think about it? If money was not an issue, would you still go to work? Some of us would. Some of us may do something completely different. Whatever the answer,...
Published On - May 27, 2010
Complete Online Marketing Package: $97?!
Just wanted to send a quick note to readers of Search Pros. Due to some recent economic circumstances in the Search Pros's household, I'm expanding my services for new clients. Instead of charging the regular $500 for all services (SEO, PPC, SMO, Local, Analytics, Consulting), I'm offering a one-mon...
Published On - March 19, 2010
Local Business Mistake #1: Wrong Mindset
Local businesses have a big challenge today. Since most small businesses have websites, a simple online presence doesn't cut it anymore. The market doesn't care if you have a website. It's almost like having a phone number...everyone has one now. If you boast about your new website, your prospect se...
Published On - February 26, 2010
Google Killed the Yellow Pages
The internet revolutionized the local business world.
In 1989 you could place a Yellow Pages advertisement and get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what worked.
...
Published On - January 19, 2010
6 Ways Businesses Buy Low and Sell Higher
Everyone knows the most basic rule in the stock market: "buy low, sell high".
Buying stocks lower than where you sell ensures your survival as a broker, trader, or investor. If you can do that on a consistent basis, you can get a job on Wall Street - or better yet, start your own investment blog....