6 Ways Businesses Buy Low and Sell Higher
Everyone knows the most basic rule in the stock market: “buy low, sell high”. Buying stocks lower than where you…
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Brandon Clay loves driving leads and sales for Search Pros clients. Brandon has worked with 6 different digital marketing agencies and 2 different Fortune 500 companies. He’s been working full-time in digital growth since 2007.
The Secret of Successful Pilots and Marketers
Airline pilots aren’t born – they’re made. Each pilot’s story is different. Maybe little Jack takes a plane trip on…
Why PPC Campaign Settings Matter
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right…
Online Copy & Pay Per Click Advertising
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples…
Four Things Cutco Teaches About Online Sales
Not long ago, a family friend came over to the house. But this was no courtesy visit. Our friend wasn’t…
Why Headlines Are Like Bait
As an online copywriter, you are a fisherman – or fisher if that suits you. Your job is to catch…