What is a traffic source, the best traffic source (local organic search) and why it’s crucial your community is getting that traffic.
What is the best way to drive prospects to your senior living community?
In this video, we are going to reveal the best traffic source for your senior living community. If you run an assisted living community, this will be the most important video you’ll see today.
What Is A Traffic Source?
Before we even get started on the best traffic source for your senior living community, you have to know what a traffic source is first.
According to Webopedia…
A traffic source report provides different kinds of sources that send traffic to your Web site, for example direct traffic is clicks from bookmarks or visitors who know your URL.
You can see all your website traffic in Google Analytics under the Acquisition reports. There are many traffic sources like Google AdWords or APlaceForMom.com. If you’re running the marketing for your community, get very familiar with that section of Google Analytics.
Best Traffic Source: Local Organic Search
There are many traffic sources that send visitors to your website. But you want to know the most effective traffic source for driving leads to your senior living community.
That source is local organic search.
So what is local organic search or local SEO?
According to Econsultancy.com…
Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant’ on my desktop right now, Google would provide me with results that are nearest to me.
And these are free listings, not paid. The reason local search has exploded recently is so many people are carrying around their personal computers everywhere they go in their smart phones. And Google wants to deliver hyper-relevant results to those mobile users.
Consider this. In 2016, according to Bright Local…
- Only 20% of adults got their news from print newspapers.
- 64% of local customers use search engines (like Google) as their main way to find a local business. And what is a senior living community but a local business.
- A whopping 78% of local mobile searches result in an offline purchase.
What’s the takeaway: a growing senior living community must dominate local organic search results. When prospects type in terms like “memory care facility”, “nursing home”, or “assisted living (INSERT CITY HERE)” into Google, you need to be there.
If you need help with local SEO, we help senior living communities with this service.
Your Thoughts On Traffic For Senior Living Communities
What is your experience with driving traffic to senior living community websites?
Have you found a better, more lead-friendly traffic source? Let’s continue the discussion in the comments on YouTube below.
Until next time, all the best!