When you’re an State Farm Agent, there is a lot of competition that is attempting to attract the same potential customers with the same policies. You might be wondering what you can do to stand out from competing agencies. Prospects looking for an insurance agent will usually go online to research before deciding on who to choose. One of the most effective and fastest ways to increase your visibility online is through PPC advertising.
What is PPC?
PPC (pay-per-click), is an online advertising pricing model where you only pay when an ad you serve is clicked on by someone. The payment isn’t based on how many people the ad is exposed to, but how many people interact with it. This model became popular with search engines, but now you can use PPC to advertise in different ways, including video, display, and social media ads. And it’s a perfect channel for State Farm Agents.
Different search engines such as Google, Bing, or Yahoo allow you to purchase ad placements in the SERP (search engine results page). When someone types in a keyword in the search box that relates to your specific business, your ad will show at the top of the website results. You will need an ad platform if you want to grow your agency and use PPC. Google is the most popular and most used search engine.
Google Ads is most popular for PPC advertising. Every time a search is conducted, Google goes into the pool of advertisers bidding against each other for that keyword and chooses who will appear in the ad space. Who gets chosen is based on their Ad Rank. Google calculates a business’s ad rank based on the highest amount you are willing to spend for each click (Cost per click), and the quality of your ad, including your landing page, relevance, and click-through rate that provides your quality score. This system works like an auction. If your big is the best among the others, your ads will be chosen to appear on the SERP.
Writing ads that contain a strong and attractive headline, a detailed, but brief description, and have a landing page that connects to the ad, PPC advertising will increase your online traffic, convert your visitors into clients, and grow your agency quicker than you think. PPC advertising is flexible to your needs and budget. There is much to benefit from using PPC advertising.
Expose Your Agency to Your Targeted Audience
PPC is an effective and targeted way to reach prospective State Farm customers and you have access to different targeting factors such as keyword usage, time of day, location, demographics, and more. You can cast a wide net that can lead to amazing returns by using PPC. Advanced marketing and targeting techniques such as re-targeting, and display campaigns will also benefit you as a PPC advertiser. You can serve targeted ads to people who have visited your app or website before. Leads enter the marketing funnel and each interaction increases the chance of a purchase. Display campaigns let you serve personalized ads to people who are on websites that relate to your service or product you provide. If someone who has already visited your site, visits a site included in Google, your ad will appear in the footer or sidebar of the site.
Increase Brand Awareness for Your Agency
SEO can take months, but PPC makes you visible to a relevant audience instantly. Your paid ads for your agency through Google appear in the top slots on the first page of organic search results when someone is using the search engine to research a specific product or service relevant to your business. 41% of people click one of the top three paid ads on the search result page. That’s huge for any State Farm Agency looking to grow.
High Return Means More Profits
When you use PPC advertising for your State Farm Agency, your return on your investment is higher when compared to other types of marketing. You can limit your cost per click spending and you are in complete control of how much you spend on ads. Knowing the price for a search term, you can calculate a budget for your PPC advertising campaign and be able to pinpoint which search terms are most profitable, track your performance, and manage your expenses.
We have experience helping State Farm agencies get to the next level. Check out how we grew one State Farm Agent’s leads by double digit percentages for five years straight (Case Study)!
To get a custom digital growth plan for your State Farm Agency, contact us today.