Stop Depending on PPC
Pay per click advertising (aka cost per click, paid search, and sometimes search marketing) is a great source of targeted…
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Google Killed the Yellow Pages
The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls…
Mining the Search Query Report
The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an…
Relevance Rules in PPC
Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results.…
Why PPC Campaign Settings Matter
Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right…
Online Copy & Pay Per Click Advertising
Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples…