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Category Archives: Pay Per Click (PPC)

Feb262010

Google Killed the Yellow Pages

Business, Local Optimization, Pay Per Click (PPC)February 26, 2010

The internet revolutionized the local business world. In 1989 you could place a Yellow Pages advertisement and get targeted calls…

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Feb192010

Mining the Search Query Report

Pay Per Click (PPC)February 19, 2010

The search query report is the search engine’s gift to search marketers. Keywords are what you bid on as an…

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Relevance Rules in PPC

Pay Per Click (PPC), PPC 101January 29, 2010

Search works because of relevance. Searchers return to the engines because their questions are answered with the engine’s relevant results.…

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Jan72010

Why PPC Campaign Settings Matter

Pay Per Click (PPC), PPC 101January 7, 2010

Pay per click settings are important. If you don’t deliver your message to the right geographical location, at the right…

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Dec302009

Online Copy & Pay Per Click Advertising

Copywriting, Pay Per Click (PPC)December 30, 2009

Old-school copywriters had it hard. Early practitioners of “scientific advertising” (aka – direct marketing) like Claude Hopkins and John Caples…

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Dec102009

7 Questions to Ask Before Starting PPC

Pay Per Click (PPC), PPC 101December 10, 2009

Before you build a house you must lay a foundation – before you start PPC you gotta do the same…

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