Advertising your roofing business online can take a lot of work, but a successful marketing strategy can increase your jobs, profits, and help you reach a broader audience. One online marketing strategy you should focus on is PPC or pay-per-click advertising.
SEMrush says, “PPC marketing can help you attract new customers and grow your business. By making your brand visible to specific audiences and taking them to high-value pages that support your business goals.”
However, you might lose money if you are not familiar with PPC campaigns. So, we’ll give you some basic insights to understand pay-per-click advertising so you can get the most out of every dollar you spend.
What Is Pay-Per-Click Advertising?
In PPC advertising, ads are placed on digital platforms relevant to the advertiser for a fee. You pay each time a user clicks on your ad. There is a bidding process between marketers and ad platforms to determine how much you pay for each click. Typically, search ads cost around $2, and display ads around $0.60. This can be higher for roofing companies.
While a search engine optimization (SEO) campaign can help your business’s longevity, you need PPC advertising for a short-term boost to your online presence and profitability. With PPC, you can control which text, video, or image to use on your ads and where they should appear – whether on relevant websites, search engines, apps, or social media platforms.
Benefits of PPC Advertising
PPC advertising is a great method of generating sales and leads for your roofing businesses. Doing so lets you reach out to people searching online for roofing products or services. Here are some benefits you can expect from a pay-per-click strategy:
Increasing brand awareness.
You can use PPC to increase brand awareness for your roofing company. You can have yourPPC ads displayed at the top of search results. This means people will likely see your ad first when searching for your selected keywords. Your business gets exposed to these searchers even if they do not click on your ad. Thus, users become familiar with your brand and services.
You can control your budget.
When working with PPC campaigns, you can completely control your advertising budget. Rather than paying for impressions, you only pay when the ad is clicked. Using this model, you only pay for qualified leads who see your ads, find them relevant, and click on them. As such, those clicks can always turn into clients.
You can effectively target your audience.
Each roofing PPC campaign can be customized to appeal to highly targeted audience segments, increasing the likelihood of converting them into paying clients. This lets you speak to the right people and avoid wasting your ad budget.
Campaigns can be launched easily and immediately.
A major benefit of PPC advertising for roofing companies is that campaigns can be launched immediately. Your campaign can be launched as soon as you have picked your target keywords, crafted your content, and set your bid amount.
Campaign results are easy to track and measure.
PPC marketing offers a great deal of data and opportunities for analysis compared to traditional marketing methods. As a result, it’s easy to track the performance of your ads. A billboard or magazine advertisement won’t tell you how many times it was viewed. In contrast, you can convenientlymonitorpeople’s actions after clicking your ad.
Search Pros has been running profitable PPC campaigns for over a decade. If you’re looking to grow your roofing business with an experienced Google Partner, contact us today for a free growth plan.