Local businesses like roofing companies need a solid and well-executed online marketing strategy to succeed. One way to promote and grow your business online is through a Google Business Profile. Hootsuite describes it as “a free marketing tool provided by Google, which allows business owners to manage how they appear in online tools like Google Search and Google Maps.”
In this article, we’ll give you tips on optimizing your roofing company’s Google Business Profile (GBP) to attract more customers.
1. Create and Claim Your Profile
Taking control of your business’ online identity begins with claiming your Google Business listing. First, you must visit the Google Business Profile website and sign in with your Google account. Next, find your business using the search function. Click on the “Claim this business” option if it is listed. Google will guide you through the steps of the verification process.
If your business doesn’t appear in the search results, click “Add Your Business” and fill in details about your roofing company. Make sure your name, address, and business category are accurate. Also, remember to add your contact information, including a phone number and website address, so prospective clients know where to find you.
2. Optimize Your Listing
Your Google Business Profile is your online digital storefront. Optimizing it to attract customers is crucial in building your roofing company’s online presence. A well-optimized profile should include complete name, address, and phone number (NAP) information, store photos and videos, an FAQ section, and regular Google posts.
Make sure your contact information is up-to-date. Your business is populated into Google’s knowledge graph when a user searches for it. You can also take advantage of the business description section in your profile. Describe what makes your roofing business different, what services you offer, and what areas you serve. To boost your SEO efforts, make sure you include relevant keywords naturally.
3. Upload High-Quality Photos and Videos
Your listing will be most effective if you use visuals that convey the quality of your roofing services. Thus, it is critical to upload high-quality photos and videos showcasing your work on your profile. By showing before-and-after photos and snapshots of your team at work, you can demonstrate the quality and effectiveness of your services.
Ensure that you regularly update your content to demonstrate that you’re actively working on delivering high-quality services. Be sure to add descriptive captions that add context to the visuals and highlight your work’s key features.
4. Encourage Reviews and Reply to Them
Although this takes time, it&’s important to gather reviews from previous customers on Google, Having Google reviews for your roofing business will not only help you gain more trust, but Google will also display “Gold Stars” for your company. This can give you an edge over the competition.
Respond to all reviews once you start getting them. That includes negative reviews as well. Taking the time to respond shows prospects that you care about your customers and their experience. In addition, it shows Google that you’re active within your GBP account.
Maintain your Google Business Profile
Creating a Google Business Profile is not a one-time marketing task. To maximize its effectiveness, you must continuously update your online presence. You should also take advantage of all the features your GBP offers to keep prospects and customers engaged.
Search Pros has been running profitable Google Business Profile campaigns for many years. If you’re looking to grow your roofing business with an experienced Google Partner, contact us today for a free growth plan.