How our SEO team drove 24 Google Maps ranks and 175 position improvements for a local roofing company in 5 months.
URL: (HIDDEN)
Website Focus: commercial and residential roofing
Services Provided: local organic search optimization (local SEO)
Business Type: business to consumer (B2C) and business to business (B2B)
Region: Oklahoma
Case Summary: OK Roofing Company Jumps to Top of Google Maps in 5 Months
This Oklahoma is a roofing company has a legacy spanning over three decades. Specializing in residential and commercial roofing solutions, their team of skilled professionals delivers exceptional craftsmanship and uses top-of-the-line materials to ensure durable and long-lasting roofs. But the problem is they needed more roofing jobs.
In 2024, they hired our SEO team to improve results on Google organic search. We launched the campaigns and started getting new ranks within 30 days. Within 5 months, we saw 24 keywords improve along with 175 position improvements on Google Maps. That resulted in a boost of traffic, leads, and sales from SEO. Our SEO team is continuing to work with this client.
Challenge: Roofing Companies Hyper-Competitive on Google Maps
Competing in Google Maps can be challenging for roofing companies due to two main reasons:
First, there’s lots of competition. The roofing industry is highly competitive with numerous companies vying for visibility on Google Maps. This means it can be difficult to rank prominently in local search results, especially in densely populated areas where there are many competitors offering similar services. Companies must continually optimize their online presence, monitor their competitors, and adapt their strategies to stand out.
Second, local SEO is complex. Google Maps rankings heavily rely on local SEO factors, which can be complex and constantly evolving. Factors such as proximity to the searcher, relevance of business information, prominence in the industry, and the quality and quantity of reviews all influence rankings. Achieving and maintaining a strong position requires ongoing effort and expertise in optimizing these factors, which may pose a challenge for smaller roofing companies with limited resources or knowledge in digital marketing.
Understanding these challenges, this Oklahoma roofing company hired our SEO team to improve their Google Maps sales channel.
Solution: Multifaceted Local SEO Approach
Solution: Multifaceted Local SEO Approach- Identified and targeted 25+ important keywords for top roofing services.
- Built citations and backlinks to improve ranks for those keywords on Google Maps.
- Adjusted on-page copy to further target those and other keywords to drive more rankings.
- Optimized approach as the campaign matured.
Results: 175 Position Improvements on Google Maps, More Leads + Projects
In 2024, this Oklahoma roofing company hired our SEO team to improve results on Google organic search. We launched the campaigns and started getting new ranks within 30 days. Within 5 months, we saw 24 keywords improve along with 175 position improvements on Google Maps. That resulted in a boost of traffic, leads, and sales from SEO. Our SEO team is continuing to work with this client.
Contact Us to Grow Your Roofing Company
If you need to scale your roofing business on Google Maps, we’d love to chat! Contact us today for a free growth plan to see how to get your roofing business to the next level.