Driven by high-intent Google Ads traffic and a profit-focused acquisition strategy
URL: https://thestairsource.com/
Services provided: Google Ads management / SEO / Web development
Business type: E-commerce
Client industry: Stair Parts Supplier
Case Summary
The Stair Source is a U.S.-based e-commerce brand specializing in premium stair parts, including treads, balusters, and handrails. As a brand-new entrant in a competitive market, they didn’t just need ads; they needed a system built to grow their business.
That’s where Search Pros came in.
We partnered with the Stair Source from day one, building their website, structuring their product catalog, and launching a multi-campaign Google Ads strategy.
The result? Over $1M in revenue generated in less than a year with strong profit margins.
The Challenge
Scaling a new e-commerce brand is not easy, especially with:
- No historical data to guide decisions
- Dozens of new products
- Heavy competition from established players
- Needing clean, accurate tracking from day one
- Pressure to drive revenue and profit, not just traffic
The Strategy
- Conversion-First Website Build
Before scaling ads, we ensured the website was built to convert:
- Built on the Shopify platform
- Clear product categorization and navigation
- Optimized product pages with strong titles, descriptions, and images
- Streamlined user journey from landing page to checkout
- Mobile-first performance improvements
- Product Feed Optimization
Since feed-dependent campaigns would drive much of the revenue, we treated the product feed as a priority:
- Structured product titles with high-intent keywords
- Optimized categories aligned with search behavior
- Clean product data (pricing, availability, attributes)
- Continuous refinement based on performance data
- Conversion optimization
Key changes were implemented to increase trust, urgency, and ease of purchase:
- Added trust badges across product pages to reinforce credibility
- Introduced clearer urgency and promotional messaging
- Improved review section navigation to strengthen social proof
- Implemented and optimized “Add to Cart” visibility across all pages to capture purchase intent more effectively
- Accurate Tracking & Data Integrity
We ensured clean, reliable data from the start:
- Proper purchase tracking implementation
- Removal of inflated metrics (e.g., add-to-cart counted as conversions)
- Focus on true revenue and return-on-ad-spend (ROAS).
This allowed for confident scaling decisions.
The Results
In less than 12 months, the impact was significant:
- $1.15M+ in revenue generated
- 155K+ sessions
- 1,850+ orders
Key Takeaway
Scaling The Stair Source wasn’t luck. And it wasn’t just ads. It was the result of building a system where:
- The website converts to sales
- The product feed drives visibility
- The ads scale what works
When all three align, growth becomes predictable.
That’s how you go from zero to $1 million in under a year.
Feedback from The Stair Source Owner
Hear directly from our client, Chad Heroman.
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