Search Pro’s knows there are 2 popular search engine marketing strategies in use presently: SEO (search engine optimization) and PPC (pay-per-click). Both practices are entirely defined and it is difficult to decide which one or which pairing is right for you.
To decide which program is best for you, give consideration to the basics. It is easier to determine the cons and pros when taking the big picture into account. Many people will continue to battle for the top search engine ranks. Search engine marketing is without any doubt one of the best sources of targeted traffic.
As individuals regularly try to find new and distinct ways to get extra traffic to their web sites, the SEO market continues to expand. PPC refers to advertising on a search engine that charges on a per click basis when ever a visitor clicks on one of your listings. The order of ads is generally based on bidding rates, meaning that the advertiser who bids the the highest price per click will be placed first. These subsidized listings are known as PPC listings.
SEO tries to alter your search engine ranking by looking at a wide variety of factors such as link popularity, Page Rank and more. If your web page is search engine optimized then obviously you are more inclined to have a good placement in the search engines. A effectively-optimized and advertised site will be shown in the top results whenever a person searches for similar keywords. One of the best perks of SEO advertising and marketing is you don’t have to pay for clicks So, how can we choose which technique is more suitable? Both techniques actually serve different purposes. One is likely to be a better fit for your business than the other one.
PPC
PPC rankings and outcomes tend to be more reliable and foreseeable than SEO, and, together with its low cost, this tends to make PPC one of 
the more preferred ways of advertising. Most agencies try PPC before they try SEO, because it is seen as more consistent. In most cases PPC lets you rank well on the search engines, without the need of having to do the long-winded work involved in SEO – no finding link partners, creating links, generating content and so forth. As long as you posses the funding for it, the rank is yours. Another benefit is that the listing will get posted when you want it and not necessarily when the Google gets around to it. With PPC’s attraction growing each day, the market is also getting more competitive. You will find that CPC’s (costs per clicks) are continuously rising, and for a average man it is getting tough to invest a great deal. As with many auctions, the more people bidding on PPC, the higher the prices get.
SEO
The main perk of SEO is that it does not cost per click. The downsides are that the traffic to your site is more irregular and calls for a lot of work. With SEO, you have to adjust and continually change methods as search engines improve their algorithms. SEO is also a little slower than PPC, as many search engines don’t list new sites. So what should you decide? Well, it depends on how much cash you are willing to invest, what your time line is, and what your profit on investment is. If you have cash then PPC should be your first choice, as it develops fast results. PPC can also be used for testing the performance of web sites. If you have time and money to commit in long-term success, SEO is an exceptional option as well.
All and all, Search Pro’s knows the best marketing and advertising strategy is commonly to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can realize the rewards of free traffic later on.