Get answers to frequently asked questions about digital marketing services with Search Pros. Learn more.
Frequently Asked Questions
FAQs
What services does Search Pros offer?
We are a digital marketing agency specializing in helping local businesses scale through done-for-you (DFY) digital marketing projects. Our services include PPC advertising management, paid social advertising, organic search engine optimization (SEO), and website design. We create tailored solutions to drive results for local businesses across different industries.
What types of businesses do you work with?
We work with various local and home services businesses, including plumbers, HVAC companies, law firms, assisted living communities, e-commerce brands, non-profits & more.
How do I know if my business needs digital marketing?
If you’re struggling to attract customers, need more leads, or you’re not hitting sales goals, it’s a sign that your digital marketing needs a boost. Digital marketing allows you to reach a targeted audience and engage with customers where they spend their time looking for your services: online.
Do you use artificial intelligence (AI) in your digital marketing strategies?
We were early adopters of AI and have seen real results for clients using the technologies in client profile creation, ad copy ideation, content research and development, and more. Working with Search Pros means leveraging some of the latest AI technologies in your marketing.
What is your process for starting a new project?
Our process starts with an in-depth discovery call to understand your business, goals, and challenges. From there, we craft a customized market analysis and proposal. Once the agreement is reached, we conduct a kick-off call to review expectations and processes. Throughout the project, we keep you updated with monthly reports, weekly reports for advertising, scheduled calls, and optimization recommendations to ensure everything is on track.
Can you help me if I'm just starting my business?
Yes, we love working with startups! We can help you establish a strong online presence, create a brand identity, and develop a digital marketing strategy from the ground up. Whether you need a website, an advertising partner, a social media presence, or a complete marketing plan, we’ll work with you to bring your vision to life!
What is your cancellation policy?
We believe in transparency and flexibility. If for any reason you are not satisfied with our services, we encourage an open conversation to address your concerns. Our services are typically set up on 6-month contracts with a 30-day cancellation policy. There is no penalty for canceling before the contract ends.
How much does digital marketing cost?
The cost of digital marketing varies depending on the services you require, your industry, and the scale of your campaign. We offer reasonable pricing based on your goals and budget.
Do you provide analytics and reporting?
Yes, we provide detailed reports for all campaigns. We track key metrics such as traffic (from paid and organic sources), conversion rates, click-through rates (CTR), return on investment (ROI) / return on ad spend (ROAS), and similar key performance indicators. Regular monthly and weekly reports help you stay informed on campaign progress and areas for improvement.
How do you handle the privacy and security of my data?
At Search Pros, your privacy and data security are of utmost importance. We adhere to the highest standards of data protection, following all relevant privacy laws and regulations. For more information, please refer to our Privacy Policy.
What platforms do you run ads on?
We run ads on several platforms, including Google Ads, Microsoft Ads, Meta (Facebook and Instagram), TikTok & X Ads (Twitter). Each platform has its own strengths, and we will select the best ones based on your business and target audience. Our team will tailor the strategy for each platform to maximize your reach and ROI.
How long does it take to see results?
Results vary depending on the service. PPC advertising and paid social campaigns tend to generate leads within 1-2 months while SEO and organic strategies typically take 3-4 months for noticeable improvements. We’ll set realistic timelines based on your goals and the strategies we employ.
How does PPC advertising work?
PPC works by targeting specific keywords related to your business. When a user searches for those keywords, your ad appears. You only pay when the user clicks on your ad, which drives traffic to your website. The more relevant and optimized your ads are, the higher your chances of success.
Which social media platforms should I use for paid ads?
The choice of platform depends on your business goals and target audience. Facebook and Instagram are ideal for visual products, TikTok is great for younger demographics, and LinkedIn is perfect for B2B businesses. We help you choose the platform that aligns with your marketing goals.
Can you help with organic search engine optimization (SEO)?
Yes, we offer comprehensive SEO services. This includes on-page SEO (optimizing content and meta tags), off-page SEO (such as backlink building), and local SEO (like optimizing your Google My Business profile). We focus on improving your organic search visibility and ranking for the keywords that matter most to your business so that translates to increased revenue for your business.
What is the difference between website development and website upgrades?
Website development refers to building a new website from scratch, including designing the user interface, developing the backend, and integrating necessary functionalities. Website upgrades involve improving or adding new features to an existing website, such as enhancing performance, updating design, or adding new content.
How do I get started?
Checkout the Get Stared page or call us at (214) 438-4843. We’ll schedule a free strategy session to understand your business goals and create a customized market analysis for your business.
Do you offer ongoing support?
Yes, we offer ongoing support to all of our clients. We monitor your campaigns and continuously optimize them based on performance. Whether it’s adjusting a PPC advertising campaign, refining your SEO strategy, writing new content, or addressing any issues with your website, we’re always available to help. Our goal is to ensure your business continues to grow and succeed in the long term.