How we helped a boutique personal injury law firm in Southern California improve total traffic by 60% in 6 months with organic SEO, local SEO, and (minimal) social media posting.  

Website Focus: lead generation for personal injury law firm clients
Services Provided: Organic SEO and Google Business Profile management, social media posting
Business Type: business-to-consumer
Client Industry: personal injury law
Area: Riverside, California 

Case Summary: California Law Firm Improves Total Traffic by 60% in 6 months. 

Our client, Kennedy & Associates, provided personal injury law services in Southern California. In the summer of 2023, they hired Search Pros to help grow their presence on Google through Google Business Profile (GBP) management and traditional organic search (SEO). They later expanded their services to include social media posting.  

After addressing some issues on their Google profile, traffic began to improve immediately. Google rewarded our optimization efforts with more traffic and more phone calls. Total traffic improved by 60% (sessions) while unique visitors improved by 24% in the first 6 months of management. 

Challenge: Competition in Personal Injury Law

Google is very competitive for law firms – especially in Southern California. Google only awards valuable search engine real estate to well-optimized websites with high-value content, good reviews, and those that have strategic and high-value citations. There are many law firms that aim to rank in the “3-pack” or the top visible places in Google Maps, not to mention in traditional SEO positions. Many companies won’t rank in Google, even if they’ve been in business for many years.


Solution: More (Better) Content, More Links, and More Citations

Once we took over SEO and Google Business profile management for Kennedy & Associates, we made the following adjustments:

  • Slight restructure to the website to make it more user-friendly.
  • Added more keyword-focused content on the website (car accident lawyer, truck accident lawyer, slip and fall lawyer)
  • Built new, higher-value links to further improve domain authority.
  • Reviewed and addressed several name, address, and phone number (aka NAP) inaccuracies in their local citations. 
  • Built new citations with the correct NAP information.
  • Posted multiple pieces of content each month either as pages or blog posts. 
  • Started publishing informative weekly posts on the Google Business Profile.
  • Added expanded service areas and targeted keywords in their profile.
  • Posted 12 times per month on LinkedIn, X/Twitter, Facebook, and Instagram.

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Results: Average Website Traffic Up 60% with Google Business Ranks Improving Too 

It’s only been ~7 months, but we’ve already noticed a significant improvement in traffic on the Kennedy & Associates website. In May 2023, the month before we took over SEO management, they had 128 sessions. In December of 2023, they had 226% sessions which was a 76% improvement in total monthly sessions in only 6 months! Lead quality also improved at the same time. Organic search optimization (SEO) doesn’t have to take a long time. Consistent, white-hat SEO tactics can improve a law firm’s traffic, leads, and cases in less than a year. - Search Pros
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