How our SEO team drove 70 organic ranks and 2,223 position improvements for a local roofing company in 9 months.
URL: (HIDDEN)
Website Focus: commercial and residential roofing
Services Provided: organic search optimization (SEO)
Business Type: business to consumer (B2C) and business to business (B2B)
Region: Central Midwest US
Case Summary: Midwest Roofing Company Pops To Top of Google Search Results
This local roofing company in Missouri is known for its commitment to quality, integrity, and customer satisfaction. With years of experience serving their community, they have established a trusted name in residential and commercial roofing. They deliver long-lasting results that stand up to the challenges of the Midwest climate. But they needed help driving more organic search visits and leads.
In 2023, they hired our SEO team to improve results on Google organic search. We launched the campaigns and started getting new ranks within 30 days. Within 9 months, we saw 70 keywords improve along with 2,223 position improvements on Google organic search. That resulted in a boost of traffic, leads, and sales from SEO. Our team is continuing to work with this client.
Challenge: Roofing Companies Hyper-Competitive on Google Organic Search
SEO for roofing companies presents unique challenges due to several factors. Firstly, the industry is highly competitive, with numerous companies vying for visibility in local markets. This competition often leads to saturated search engine results pages, making it difficult for individual companies to stand out.
Additionally, the nature of roofing services means that customers often require urgent assistance, making local visibility crucial. However, the transient nature of roofing jobs and the varying needs of customers make it challenging to predict and target keywords effectively.
Lastly, the seasonal fluctuations in demand and weather conditions further complicate SEO strategies, requiring constant adaptation and optimization to maintain visibility throughout the year.
Understanding these challenges, this Midwest roofing company hired our SEO team to improve their Google organic sales channel.
Solution: Multiprong SEO Approach
- Identified and targeted 30+ important keywords for top services.
- Built backlinks to improve ranks for those keywords.
- Adjusted on page copy to further target those and other keywords.
- Optimized approach as the campaign matured.
Results: 2,223 More Google Organic Positions in 9 Months
In 2023, this Midwest roofing company hired our SEO team to improve results on Google organic search. We launched the campaigns and started getting new ranks within 30 days. Within 9 months, we saw 70 keywords improve along with 2,223 position improvements on Google organic search. That resulted in a boost of traffic, leads, and sales from SEO. Our team is continuing to work with this client.
Contact Us to Grow Your Roofing Company
If you need to scale your roofing business through SEO, we’d love to chat! Contact us today for a free growth plan to see how to get your roofing business to the next level.