How we helped a local Colorado Springs personal injury law firm 5X their phone leads with Google My Business optimization.

Website Focus: Personal injury law, workers comp, social security disability
Services Provided: Personal injury law, car accident law, truck accident law, wrongful death law, workers compensation law, social security disability law, wills & trusts law
Location: Colorado Springs, CO
Business Type:
Business to Consumer
Client Industry: Law

Case Summary

The Search Pros team began Google My Business and SEO services in January 2020 with Gielarowski Law Firm. We worked to improve the client’s organic search visibility and Google My Business exposure.

When comparing the time period from August 2020 – January 2021, to a similar period in 2019-2020, we saw a 959.4% improvement in direct queries, a 94.1% improvement in search views, and a 546.2% surge  in phone leads! The total traffic to the website from our Google My Business page rose 305.9%. We were very pleased with the year-over-year results.


When we began the project, Gielarowski Law Firm had a minimal Google My Business presence. Because so many leads were being generated from Google Maps in Colorado Springs, the law firm was missing out on many good leads. They are a local personal injury law firm but their local search results were not performing well.


We worked with the law firm to build a digital strategy for long term, local growth. They invested in organic search optimization and Google My Business profile optimization with a regular, ongoing Google My Business upkeep and consistent posting.

  • Onsite organic search optimization
  • Google My Business profile optimization
  • Regular Google My Business posting
  • Building links to the Google My Business page to improve page authority
  • Geotagged photos added to their Google My Business listing
  • Digital strategy


Comparison Results (August 2020 – January 2021 vs. Same Period Previous Year)

G Law - Google My Business Results

Contact Us for Google My Business Optimization

If you need to scale your Google My Business results for your law firm or local business, contact us today for a FREE digital growth plan to see how to get to the next level in growth.